UAE-based hospitality management company Cristal Group has appointed Menno De Boer, a seasoned hotelier with 30 years of experience across the Middle East, Europe and Asia Pacific, as its new chief operating officer.

Making the announcement, Kamal Fakhoury, Cristal Group’s CEO, said: “We are delighted to welcome Menno as our new COO. Menno has an established track record, and I am confident he will lead the group towards global success.”

De Boer’s experience spans across all aspects of the hospitality industry – from openings to revamping and consulting. De Boer was recently the cluster general manager at the five-star Bayat Hotel by Cristal and Bayat Suites by Cristal in Saudi Arabia; prior to that, he was hotel director for the NH Collection Barbizon Palace Amsterdam, and area general manager in Bavaria Regent Hotel Hailar China.

After obtaining his degree at the Hague Hotel Management School in the Netherlands in Hotel Administration, De Boer continued to pursue advanced training and workshops with Hilton International, Oberoi Hotels and Moevenpick Hotels & Resorts.

In his new role, De Boer will oversee the group’s operations spanning 11 properties operating and under development. - TradeArabia News Service