Digital Venture has signed an agreement with Amadeus, a global technology provider for the travel industry, to become the exclusive distributor for its media solutions inventory for Amadeus travel itinerary documents and CheckMyTrip for all advertising demands in the GCC, Levant, Egypt and Italy regions.

Digital Venture will work directly with advertisers and agencies in the regions. Through these Amadeus media solutions products, Digital Venture will provide its clients with direct access to engage with global confirmed passengers before, during and after their trip experience, with points of sale in the exclusive regions.

Amadeus’ media solutions advertising products are travel documents issued by travel agencies and “CheckMyTrip” mobile app, which help brands with specialised targeting criteria to deliver personalised offers to booked travellers. These criteria include language, booking class, business category, origin, destination, connection, connection duration, trip duration, booking dates, class of service, trip elements booked, trip companion, affluence, gender, trip purpose and many more.

Commenting on this strategic alliance, Digital Venture CEO, Sami Hamade said: “Travellers are attentive and receptive to their trip context. Interaction at these key stages increases brand recall. Offer relevant content at the time and place when the audience demands it. We are very excited about this partnership and look forward to having partners join us in creating success stories.”

Sol Freixa, global director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus said: “With one of the fastest growing online travel sectors in the world, it is no surprise that the region is deeply committed to digital transformation. Travel advertising plays a key role in this as it allows retailers to reach travellers in new, interactive ways, at the right moment. It’s against this backdrop, we are pleased to have partnered with Digital Venture to support our future growth in the region and positively impact traveller journeys.” - TradeArabia News Service