Media & Promotion

Emirates opens aviation attraction in London

Emirates Aviation Experience, the latest visitor attraction in London set up at a cost of over £4 million ($5.9 million), has opened its doors to the public for taking them on an interactive journey into the world of flights.

The aviation 'theme-park' was officially opened by Mayor of London, Boris Johnson and Emirates Airline president Tim Clark.

In a UK first, the facility will include four commercial flight simulators under one roof including two A380s and two 777 aircraft. Further attractions include a 3D hologram of the internal mechanisms of an aircraft, an HD video-wall and a full-size nose-cone and flight deck of an A380, said a statement from the Dubai carrier.

“The Emirates Aviation Experience is a celebration of flight and the industry our airline serves. It is an educational resource which opens the lid on something I still find amazing even now – how airplanes physically work, how they get off the ground and even more importantly, how they land,” remarked Clark.

“The Aviation Experience was born out of our experience, technology and sense of ambition and I am confident it will become a fascinating attraction for both young and old for many years to come,” he added.

The facility is located at the Greenwich Peninsular end of the Emirates Air Line cable car. The closest underground station is North Greenwich, said the statement.

Johnson described the Emirates facility as a veritable "Aladdin’s cave of technological wizardry and gizmos that will give people of all ages a real insight into the wonders of flying."

"Nestled right beside the stunning Emirates Air Line, this fantastic feat of British engineering is a great new attraction that provides yet another draw for people to come to Greenwich. It’s a great investment from Emirates that’s bound to take off and I’m delighted to join Tim today to declare it well and truly open," he added.

The facility will be open to the public daily from 8am to 7pm.

“Since our first flight to London in 1987 we have grown our services to the city by a staggering 700 percent, achieved largely thanks to the support of the local London community. We are always looking for ways to show our commitment to London and we hope that this innovative new facility goes some way in demonstrating just how dedicated we are to this captivating city,” said Clark.

In addition to the ‘Flight Simulators’ zone, the Emirates Aviation Experience incorporates several other features that will take the user on a truly interactive aviation journey, said the Emirates statement.

The visitors will be able to look at a cross-section of a Rolls Royce Trent 800 jet engine partially built in LEGO, a virtual wind tunnel application looking at how this influences flight, a touchscreen game explaining the turnaround process of an aircraft, and a replica A380 Economy Class seating area - with a range of aviation themed videos utilising Emirates’ ice system. In addition, the Emirates Aviation Experience will also include a food and beverage outlet and retail zone, it stated.

The Emirates simulator experience will start from £45 for a 30 minute slot, when booked in advance online. The entrance will be £3 for adults and £1.50 for children under the age of 12, making it one of the most affordable attractions in London, it added.-TradeArabia News Service