Tockr introduces new ‘The Wheel of Time’ watch

American watch brand Tockr has announced a new, limited series of ‘The Wheel of Time’ inspired wristwatches. 
With their luminous, serpentine watch dials, the new unisex Tockr ‘The Wheel of Time’ models channel the mystery and magic of the new fantasy series from Prime Video and Sony Pictures Television.
Tockr Founder Austin Ivey said: “We are so proud to be the timepiece licensee for ‘The Wheel of Time,’ and it is our hope that this is just the first of many exciting collaborations to come with Sony Pictures Consumer Products and Prime Video.” 
For centuries, the circular ouroboros serpent motif has signified the powerful, eternal nature of time, alchemy, and rebirth. In the universe of ‘The Wheel of Time,’ this ‘Great Serpent’ is also the favored icon of the revered and reviled Aes Sedai, those seemingly immortal wielders of The One Power.
Tockr chose a great serpent as the key focal point of the brand’s first ‘The Wheel of Time’ watch collaboration. In daytime, a glowing serpentine creature emerges from the depths of each dark black dial, illuminated in a blaze of bright white, Grade X1 Swiss Super-LumiNova.
By night, the largest serpent appears in a mystical, glowing blue reminiscent of Moiraine’s chosen ajah.
A 42 mm stainless steel case frames this otherworldly vision, with the largest serpent ringing the stainless-steel bezel, repeating in an ever-smaller concentric pattern that reinforces the concept of eternity and the cyclical nature of time. Ultimately, the eye is drawn to the dial centre where the silver-tone hours, minutes, and seconds hands are anchored alongside the Tockr logo. The watch is powered within by a high-grade Swiss quartz movement. 
The solid case back bears a richly detailed engraving of ‘The Wheel of Time’ logo and a unique serial number engraving. A textured black silicone strap subtly mimics the serpent’s scales and adds a dramatic finishing touch, complete with a stainless-steel pin buckle engraved with the Tockr logo. Each wristwatch will come delivered in a custom ‘The Wheel of Time’ branded leather pouch.
The Tockr team found parallels to ‘The Wheel of Time,’ in their own epic journey, stepping away from the familiar to explore the unknown. Since its founding, the Austin, Texas-based brand has had strong ties to aviation, travel, and the armed forces. The new collaboration allowed the brand to abstract these themes and explore the concept of journeys, legends, memories, heroes, and the power of symbols.
Tockr Co-Founder Sophy Rindler explained: “This project has challenged Tockr to broaden our horizons as a brand. Aviation will always be part of our DNA, but now we are excited to take collectors on journeys of imagination and discovery, as we have here, inviting them into the world of ‘The Wheel of Time’.”
For fantasy lovers and fans of the ‘The Wheel of Time’ universe, this new numbered, limited series of Tockr ‘The Wheel of Time’ watches ($449) are sure to become coveted collector’s items. The watches are available for pre-order exclusively at, shipping worldwide, with delivery in early 2022.
-- TradeArabia News Service