Eagle Hills, a UAE-based private real estate investment and development company, has signed a partnership agreement with Dubai's Emaar Entertainment to bring its iconic cinema brand, Reel Cinemas to Bahrain.
With this deal, Reel Cinemas will be the authorised movie services provider at Eagle Hills' upcoming beachfront, mega mall in Bahrain - Marassi Galleria.
The first-ever Reel Cinemas in Bahrain will feature 10 screens equipped with the most advanced movie technology, Dolby acoustics' immersive sound, and adjustable, luxurious seating, said a statement from Eagle Hills.
Cinema fans in Bahrain will also get to enjoy a specially-crafted F&B menu along with Reel Cinemas’ much-loved Dine-In cinema concept, which will also debut, it stated.
CEO Low Ping said: "The Reel Cinemas deal is part of our strategy to develop and revitalise cities and communities, in line with innovative lifestyle solutions that meet the demands of modern living."
"Aligning with notable entities such as Emaar Entertainment further cements the mall’s reputation as one of the kingdom’s highly anticipated destinations," he added.
Eagle Hills Diyar Managing Director Dr Maher Al Shaer said: "We are delighted to be signing this agreement with Reel Cinemas, Emaar Entertainment’s leading cinema brand within the region, and we are proud to be the first in the kingdom to host the UAE-based giant."
"We aim to provide the visitors of Marassi Galleria with the highest calibre of entertainment offerings and bring a wealth of options to our residents’ doorsteps as we set new shopping, leisure and entertainment standards across the region," he added.
Eagle Hills Diyar general Manager Gim Hwee, added, “We look forward to providing the residents of Marassi Al Bahrain with the best entertainment and leisure offerings to enhance their living experience. We strive to create a positive impact on our local communities as we support their economic growth and drive collaborations amongst organisations within the region."
Speaking on this occasion, Ahmad Al Matrooshi of Emaar Properties, said: "After witnessing the success of our cinemas across the UAE, Emaar is excited to bring the iconic Reel Cinemas experience to the Bahraini market."
"With this latest addition to Emaar Entertainment's diverse portfolio of offerings across the region, Reel Cinemas will provide a unique movie-going experience to suit all needs, in line with our commitment to developing popular attractions across the Mena region and we are confident that it will become a popular destination for residents and tourists alike," he added.-TradeArabia News Service