Multi-brand online retailers Mr Porter and Net-A-Porter said that they have embarked on a new journey with the signing of their second partnership with Watches and Wonders, a global concept that celebrates watchmaking excellence across the globe.
Its biggest event, Watches and Wonders Geneva 2021, kicks off today in a full digital edition on watchesandwonders.com.
Converging their growing luxury watch and jewellery communities, each brand will provide them with unparalleled access, expert selection and curation, exciting lifestyle and fashion content, and first-rate personalised services.
This year, the partnership takes on a two-phase journey integrating physical and digital events and campaigns, giving customers “first-to-market” access to the latest novelties as they launch.
As the global style destinations for the world’s most sought-after luxury watch brands and Maisons, Mr Porter and Net-A-Porter will offer immersive virtual activations, original content and enhanced shopping capabilities beginning today (April 7) and in celebration of the event’s launch.
The duo will have “first-to-market” access in selling a curated selection of novelties from brands including Cartier, IWC Schaffhausen, Panerai, Piaget, and Vacheron Constantin; allowing customers to purchase these new pieces in realtime, during the event, and around the globe.
Net-A-Porter and Mr Porter will follow up their April activity with a second campaign in September 2021, displaying additional novelties and further celebrating the intersection of fine watches and their luxury style and fashion offering.
“Following last year’s successful partnership with Watches and Wonders, we are delighted to build upon our unique offering for 2021. Our proposition delivers exclusive ‘first-to-market’ shopping opportunities and enhanced digital engagement from across our global editorial and social channels, along with new livestreaming functionality on our Net-A-Porter and Mr Porter apps, creating a truly one-of-a-kind and immersive discovery for this year’s event and campaign,” said Alison Loehnis, President, Net-A-Porter and Mr Porter.
Emmanuel Perrin, President, Fondation de la Haute Horlogerie, said: “We are extremely happy to pursue this strategic partnership with Mr Porter and Net-A-Porter, enabling us to extend even further the Watches and Wonders digital experience."
"It is a wonderful opportunity to share our passion of watchmaking with a new and knowledgeable clientele, giving them a privileged online access to exceptional timepieces,” he added.-TradeArabia News Service