Tissot, the Le Locle-based brand which is traditionally unisex by nature, is launching some new, high-quality timepieces for women.
“The Tissot T-My Lady range provides the vision of the Tissot woman --she is confident of her life choices, committed to an exciting, mindful life and wants to make the most of everything. Aspirational and strong, sophisticated yet tough, she cruises between her home, the office, nights out and an active daily life, just like the Tissot T-My Lady,” says the watchmaker.
The new collection, consisting of several quartz models at launch, is dedicated to this complete woman. These watches, with the endurance of steel and, in some versions, the radiance of rose gold, have the simple grace of timeless lines.
The Tissot T-My Lady is not just a feminine watch. Its concept, design and underlying purpose make it the ideal watch for those women – elegant, sophisticated business women – who believe a watch should stand the test of time, it says.
Ladies will like its dimensions - 29 mm in diameter - which make it ideal for everyday wear. Elegant women will admire the diamonds on the dial of the automatic version, which give depth, character and warmth to the T-My Lady collection. Sophisticated women will love its mechanical self-winding movement, regulated by a Nivachron spiral with exceptional non-magnetic properties. Businesswomen will be tempted by the dials: blue sunburst, silvered, opaline or anthracite sunburst, Tissot says.
The feminine counterpart of the Tissot Gentleman, the Tissot T-My Lady bears all the hallmarks of quality watchmaking inherent in Tissot’s timepieces. The watch’s basic structure of steel case and bracelet, the choice of self-winding or quartz movements, and above all the finishing details, all testify to the experience and care that have gone into creating this new range, it continues.
The timepiece comes fitted with a steel bracelet for active women, and can be given a different look with the interchangeable leather strap to be found in the pouch for the all-steel automatic and quartz versions. On the solid gold models, the hour indicators are bevelled, faceted, three-dimensional appliques. The date aperture is also cut in relief on the automatic models and gives a flattering, bright finish to the dials, guaranteeing perfect legibility in all circumstances.
Its discreet refinement easily meets the demands of work or more dressy occasions, pairing perfectly with jeans, a trouser suit or a little black dress, says Tissot. -TradeArabia News Service