Lifestyle

Cinépolis makes UAE debut with 10-screen Sharjah multiplex

Cinépolis Cinemas, the largest movie exhibitor in Latin America and the third largest in the world, has announced its foray into the UAE market with the launch of its premium 10-screen multiplex at Oasis Mall in Sharjah. 
 
The new theater is the most recent addition to Cinépolis Cinemas’ expanding global profile, which carries fascinating viewing experiences to film lovers delivered through state-of-the-art audiovisual technologies in a comfortable and facility-rich environment, said the statement.
 
Conveniently located on the 2nd floor of the mall, it features 10 screens in three formats: Junior, Macro and Premium, welcoming guests daily between 2 pm and 12 am, it stated.
 
Designed with families in mind, the internationally acclaimed and colorful Junior auditorium is the ideal destination for a family movie night, with a range of seating options and play facilities for children, including bean-bag seating, a large slide, and a ball pit. 
 
The Macro screens at the new multiplex offer a considerably larger format with seats for up to 269 guests and double the size of the average movie theater screen. 
 
Macro guests will get to enjoy a lifelike experience through 2K projection, the Dolby Atmos surround system, a silver screen, and a visually outstanding 3D experience, said the statement.
 
Premium guests will enjoy an experience that is every bit as comfortable as it is captivating, with reclining deluxe, premium seating options as well as recliner and electric recliner alternatives. 
 
The engrossing view of the screen from the comfort of the seats is complemented with immersive audiovisual technologies to create a refined moviegoing experience. 
 
Commenting on the opening, CEO Ashish Shukla said: "The core of our philosophy is a passion for the big screen experience, and we have set out to build a product and experience that customers will be happy about and would come back for."
 
"We’re aware that parents are usually reluctant to take their children to movie theaters, as it’s challenging to control a child’s behaviour for the entire duration of a film, and we therefore designed the Junior experience to guarantee a fun and guilty-free movie night for all family members," explained Shukla.
 
The Junior auditorium offers a welcoming experience to audiences in different age groups, who will enjoy the superb sound quality of the Dolby 7.1 surround sound system, and the high definition 2K projection that brings your favorite blockbusters to life, he added.