Committed to strengthening its regional presence, Bloomingdale’s Middle East has announced the launch of its much-anticipated e-commerce platform.
Having launched its first store at The Dubai Mall in 2010, followed by its second location at 360 Mall in Kuwait, 2020 marks a new chapter for Bloomingdale’s in the Middle East as the brand launches the region’s first, dedicated omni-channel department store experience.
The new platform further expands the brand’s presence into Saudi Arabia, in addition to catering to existing brand lovers with same-day delivery within the UAE and express shipping to Kuwait and KSA.
Customers within the UAE and Kuwait can skip the wait and enjoy two-hour click and collect from the respective stores and free exchanges and refunds can be processed across all markets – either in store or via the automated process on the website.
Coinciding with the launch of the online platform, Bloomingdale’s also introduces an iOS app for the region, offering its audience easy-access to their favourite brands right at their fingertips.
Showcasing an array of the most coveted brands including niche regional labels as well as renowned global names, the online platform replicates the store’s multi-category shopping experience.
Spoilt for choice, the website unveils an extensive selection of womenswear, menswear, kidswear, beauty, fine jewelry and home essentials, promising a seamless and 360 retail journey for all shopping and gifting needs. The launch of the new website coincides with the reveal of its stunning FW20 campaign, with the entire collection now accessible online across all markets.
The womenswear edit flaunts luxury designer labels including the likes of 3.1 Phillip Lim, Saint Laurent, Chloé, Alexander McQueen, Bottega Veneta, Gucci, Balenciaga and Valentino, as well as contemporary brands such as Needle & Thread, Keepsake, Theory and Nanushka. The swimwear line combines stellar resort collections from around the world with Azulu from Columbia, Australia’s Bondi Born and Hemant & Nandita from India. Alluring eveningwear pieces from Oscar de la Renta, Alexandre Vauthier and Badgley Mischka is complete with a range of footwear and handbags by Gianvito Rossi, Malone Souliers, Cult Gaia, By Far, Studio Amelia and more.
A one-stop solution for all beauty needs, Bloomingdale’s brings together clean and dermatologist approved skincare secrets such as Dr Barbara Sturm, 111 Skin and Dr Lancer, as well as make-up must haves from Givenchy Beauty, Bobbi Brown, Anastasia Beverly Hills. Luxurious fragrances include signature scents from Dior, Byredo, Ex Nihilo and more.
From workwear to daywear essentials, the menswear collection features an all-round wardrobe for the contemporary gentleman, ranging from Amiri’s relaxed suits and super sneakers to streetwear staples from Neil Barrett, Off-White, DSquared2 and Palm Angels, as well as smart casuals by Slowear, Eleventy and Stone Island.
A little something for the little ones, Bloomingdale’s ever-growing portfolio of kidswear brands now includes a curated selection by Boss, Dolce and Gabbana, Fendi, Givenchy, Kenzo, Moncler, Monnalisa, Moschino, MSGM and Stella McCartney.
An exquisite range of home essentials includes tableware and accessories by Cutipol, Wedgwood, Bloomr, L’Objet and Eichholtz, complemented by sophisticated furniture designs by Adriana Hoyos Furnishings, Caracole and more.
The Bloomingdale’s online platform is now live and offers delivery across the UAE, Kuwait and KSA. -- Tradearabia News Service