IT & Telecommunications

Samsung Mena to launch Roblox ‘space cup’ football

In celebration of the much-anticipated football season, Samsung is set to give the Mena region its first-ever Roblox Space Cup tournament in December. 
 
Samsung released Space Tycoon, a virtual playground built inside the global Metaverse platform Roblox earlier this year, targeting primarily Gen Z customers to create, play games and share experiences using Samsung Electronics devices.
 
The exclusive closed-door Space Cup tournament will be led by eight regional gaming influencers from different countries across the Mena region. As captains of their teams, they will each form a team of three comprising of gamers who had registered to take part in the tournament. The eight teams will compete over the two-day Roblox tournament to win the coveted trophy. 
 
Football spirit
Mohammed Al Azzawe, Head of Brand Marketing and Digital - Mena Regional HQ at Samsung Electronics said: “The football spirit has continuously witnessed tremendous popularity in the Mena region. As Samsung continuously strives to integrate innovation with exhilarating experiences, our newly launched Space Cup tournament in the metaverse will enable Gen Z players to experience Samsung products and their favourite sport, football. Our goal is to provide meaningful and entertaining experiences that enable our Gen Z audience to compete and engage with the regional gaming community. We’re excited to be bringing unique and personalised experiences that cater to audience interests, hobbies and trends.”-- TradeArabia News Service