The Commercial Compliance and Consumer Protection (CCCP) sector in Dubai Economy recently published the Commercial Compliance Manual to ensure best practices and competitiveness across the emirate’s operations.
The handbook highlights five key elements that traders must adhere to in order to maintain transparency in dealing with consumers and the authorities concerned. The five identified elements are part of a series of touchpoints listed in the manual to improve business friendliness and protect the rights of merchants and their consumers, said a WAM report.
“The Commercial Compliance Manual contains the most prominent elements and conditions that merchants need to know and comply with. Dealers should also commit to working with relevant inspection and control teams to ensure the success of the system,” said Abdul Aziz Al Tannak, Director of Commercial Control at CCCP.
The five elements of business listed in the manual include consumer care, shop window, shop operations, location of the facility and Dubai Economy inspections.
All retailers should focus on fostering a culture of flexibility in dealing with consumers to improve their shopping experience in Dubai, and remember that communication is the key to customer loyalty.
Retailers should also avoid pedestrian—disrupting by marketing their services and products outside their stores, and ensure that the store’s purchasing and exchange policy is not, among other things, contrary to consumer protection laws and is displayed at the checkout or at a prominent location in the store. Invoice prices should be aligned with the prices displayed on the shelves.
The manual states that the trader must document the terms and conditions of the purchase of a consumer on the invoice or in a contract signed between the two parties. In addition, the trader must comply with the information provided in the company announcements about the products and services mentioned in the company announcements; avoid practices that violate laws and regulations, such as misleading the consumer or selling counterfeit products; and undertake to display the Consumer Protection Channel Guidelines available on www.consumerrights.ae.
Dealers must clarify the warranty/extended warranty details of a product or service and its validity and document the condition of the products after receipt for maintenance or repair, with confirmation by the consumer. -- Tradearabia News Service