The BMW M, a subsidiary of German car manufacturer BMW, has reported a record sale of 135,829 performance/high-performance automobiles in the 2019 financial year.
Compared with the previous year, the number of newly registered BMW M automobiles increased by 32.2 per cent, said a statement from the company.
With this result, the BMW Group subsidiary, which has the status of an independent automobile manufacturer, assumes the leading position as the most successful company in its competitive environment, it said.
Moreover, the 2019 financial year saw a significant increase in the demand for M Sport Packages and exclusive optional equipment from BMW Individual.
Markus Flasch, CEO of the BMW M, said: “We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history.”
“This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe,” he added.
The BMW M company’s record year was characterised by an unparalleled model offensive. Never before were as many new BMW M automobiles presented and brought to market within one single year.
With the BMW X3 M (combined fuel consumption: 10.5 l/100 km; combined CO2 emissions: 239 g/km), the BMW X4 M (combined fuel consumption: 10.5 l/100 km; combined CO2 emissions: 239 g/km) and each respective Competition model, high-performance automobiles became available in the midrange Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segment for the very first time.
Furthermore, with the introduction of the BMW M8 Coupe (combined fuel consumption: 10.6 – 10.5 l/100 km; combined CO2 emissions: 242 – 238 g/km), the BMW M8 Convertible (combined fuel consumption: 10.8 – 10.6 l/100 km; combined CO2 emissions: 246 – 241 g/km) and the corresponding Competition models, a new generation of luxury sports cars designed for the high-performance segment was launched.
Also in 2019, the US was the most important single market. Here the number of BMW M vehicles sold increased to 44,442 units. The second most important sales market was once again Germany with 26,110 vehicles sold, followed by the UK with 17,688 units.
The share of BMW M automobiles in BMW’s total sales volume has steadily increased over the past years. In the North American automobile markets, every seventh new vehicle boasting the white and blue brand logo is now a BMW M model.
What are BMW M's plans for 2020?
During the course of 2020, the BMW M8 Gran Coupe (combined fuel consumption: 10.7 – 10.5 l/100 km; combined CO2 emissions: 244 – 240 g/km) and the corresponding Competition model will be available from dealers.
Moreover, the new editions of the BMW X5 M (combined fuel consumption: 13.0 – 12.8 l/100 km; combined CO2 emissions: 296 – 291 g/km) and the BMW X6 M (combined fuel consumption: 12.7 – 12.5 l/100 km; combined CO2 emissions: 289 – 284 g/km), including each respective Competition model, as well as the BMW M2 CS (combined fuel consumption: 10.4 – 9.4 l/100 km; combined CO2 emissions: 238 – 214 g/km) are scheduled to be launched during the coming months.
In addition, for fans of high-performance automobiles the year 2020 will be marked by the upcoming world premiere of the new BMW M3 Sedan and the new BMW M4 Coupe. “With the latest product offensive, we have managed to attract new target groups to experience that unmistakable M feeling,” said Thomas Felbermair, head of sales and marketing at the BMW M.
“We are confident that through the market launch of numerous further attractive models, we will continue to forge ahead on our path to success in 2020,” he added. - TradeArabia News Service