Industry, Logistics & Shipping

DHL, Parcelly partner for PUDO services in Bahrain

DHL Express, a global leading international express services provider, has signed a partnership with UK-based Parcelly, a provider of Pick-up and Drop-off (PUDO) solutions, to provideB2C customers in Bahrain with a convenient delivery option.

The new service will be available in Bahrain and will be rolled out in other Mena markets in 2020, including Saudi Arabia, Kuwait and Egypt, with DHL Express Mena and Parcelly activating 750 PUDO locations by end of 2020.

Parcelly will enable DHL to offer its customers a more convenient last mile alternative to deliver shipments through a service point network provided and managed by Parcelly.

This will substantially increase productivity and service performance and reduce PUDO costs. Parcelly will also enable DHL to activate new revenue streams by offering customers labelless E-returns and Cash on Delivery solutions.

DHL has been exploring last mile solutions by partnering with Managed Service Points providers to rapidly increase the service point foot print across the region, and the partnership with Parcelly is a positive step in this direction.

Nour Suliman, CEO, DHL Express Mena, said: “The E-Commerce industry in Mena is expected to sustain double digit growth over the next five years and as DHL Express we want to be at the forefront, enabling seamless delivery with our customer centric culture and focus on quality.

“We are delighted to partner with Parcelly will help overcome any B2C delivery challenges, particularly last mile, by building an agnostic PUDO network. This will boost customer experience, productivity and service performance across the Mena region.”

Sebastian Steinhauser, CEO Parcelly, said: “We are delighted to extend our partnership with DHL Express and to help establish the concept of PUDO as an alternative to home delivery in the Middle East.”

“Combining our market leading PUDO technology platform with the world’s leading international express service provider, this partnership is yet another example of how DHL continues to drive premium service options in the highly competitive retail space by challenging the status quo.

“By providing an ever growing network of local PUDO locations, for both collections and returns, this solution will drive choice, convenience and control for consumers in the region, while also reducing the environmental and operational impact of failed deliveries,” he added. – TradeArabia News Service