Industry, Logistics & Shipping

Hyundai marks global launch of new SUV

Hyundai Motor Company this week released a cinema-worthy video advert to mark the global debut of its newest entry sports utility vehicle, the Venue, catering to its young target audience’s viewing preferences.

The nearly three-minute clip on YouTube celebrates Venue’s entry into the Hyundai Motor SUV line-up, which includes the Hyundai Palisade, Santa Fe, Tucson, Nexo and Kona.

The cinematographic advertisement highlights Venue’s youthful, attractive features and its urbane identity, perfectly suited to a city lifestyle.  

The video was shot in the US and shows dramatic scenes of a Venue being flown inside a C-130transport aircraft, before the plane swoops down to land, and unleashes the Venue on to the tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs.

All of the SUVs featured in the clip – Palisade, Santa Fe, Tucson, NEXO, Kona and Venue–appear as humanoid characters, revving their engines, pulsating, dancing, nodding up and down, and blinkering headlights – all before heading off as a family in a supercharged motorcade towards a big city.

“As an entry SUV with a youthful spirit targeting the millennials, the Venue’s blockbuster advert tries to break stereotypes about car advertisements,” said Wonhong Cho, executive vice president and chief marketing officer of Hyundai Motor. “We hope we can all enjoy Venue’s successful arrival through this unique advertising scheme.”

Having debuted at the New York International Auto Show in April 2019, the all-new 2020 Venue is the latest addition to Hyundai Motor’s entry SUV segment. – TradeArabia News Service