Dubai-based Dofreeze, a leading bakery snack company, has entered into a distribution partnership with Arabian Trading Supplies (ATS), the fast moving consumer goods (FMCG) arm of Mohamed Yousuf Naghi and Brothers Group.
The agreement is for distribution of Eurocake range, said a company statement.
Eurocake bakery snack products will be distributed to large and small supermarkets and groceries across Saudi Arabia, it said.
ATS distributes globally esteemed brands such as Mars, L’Oréal, Reckitt Benckiser, Vichy, Lavazza and many more.
Established in 1999, Dofreeze represents a diversified, forward-thinking and trend-setting bakery snacking business. Today, the company’s delicious and market-leading products are sold across four continents to over 50 countries including the US, Canada, China, Australia, Singapore, Hong Kong, and the entire Middle East supplying all leading retailers like Walmart, Carrefour, 7 Elevens and many more. – TradeArabia News Service