The European Organic Juices made from three different organic fruits was introduced at the ongoing Gulfood 2019, the 24th edition of the world’s largest annual food and beverage trade show, being held in Dubai, UAE.
The campaign backed by the European Union (EU), took place on February 18, at the Dubai World Trade Center.
Europe is one of the most important producers of organic juices. The three new flavours of organic pomegranate, organic cherry and organic apple from the European juices sector are represented by three countries, Greece, Bulgaria and Romania.
Organic pomegranate juice is represented by ASOP, a producer’s organisation.
Organic cherry juice is represented by BNHU, a non-profit trade organisation. And organic apple juice is represented by Bioromania, an association of entities (organisation, producers) that are activated in the organic farming sector.
Marianna Miltenova, representative of BNHU and Vlad Cioceanou, representative of Bioromania, Romania, were present at the event in the presence of journalists and food bloggers.
The event agenda included juice tasting sessions and a presentation on the benefits that the premium ingredients have, including promoting a healthy lifestyle.
The EU campaign ‘European Organic Juices’ campaign was introduced with the purpose of disseminating quality European agri-food products in the region, it stated. – TradeArabia News Service