Luxury British sportscar and supercar maker McLaren Automotive has announced an ambitious, wide-ranging business plan which aims to launch 18 new cars as part of £1.2 billion ($1.59 billion) programme to go 100 per cent hybrid by 2025.
The company’s Track25 programme, unveiled at the Goodwood Festival of Speed, is an evolution of the Track22 plan that was first launched at the Geneva Motor Show in 2016 and the updated plan now includes significant new milestones.
Track25 sets out a clear roadmap for future vehicles, production and technology that will allow the brand to continue to position itself as a major global player in the sportscar and supercar market.
McLaren is committed to ensuring that its sportscar and supercar range will be hybrid within seven years, it said.
True to the spirit of pushing the boundaries of technology to benefit drivers, McLaren will also evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track.
The company will also continue its drive to win the new supercar ‘weight race’ by ensuring, as it does today, that each of its products is the lightest in their segment. This complements a £50 million investment in developing and manufacturing the future of lightweight technology with the soon to-open McLaren Composites Technology Centre (MCTC). Once fully operational, the MCTC will mean around 57 per cent of vehicle content by value will be UK sourced.
Having launched the world’s first petrol-electric hybrid-hypercar five years ago with the iconic McLaren P1, McLaren plans to unleash its successor – Ultimate Series - as part of the Track25 plan.
While staying faithful to the core idea of creating and hand-assembling the world’s best drivers’ cars, McLaren will remain focused on crafting mid-engined sportscars and sportscars.
Investment in 18 new models or derivatives will help lift production by almost 75 per cent over current levels to around 6,000 cars a year by the middle of the next decade. As now, all will be hand-assembled at the McLaren Production Centre in Woking, England.
Alongside a focus on the on-track and on-road experience, McLaren will introduce technologies designed to improve the owning experience. Cars will feature enhanced cyber protection, improved vehicle tracking and over-the-air (OTA) software updates, allowing McLaren customers to benefit from new features without the need for inconvenient downtime at retailers.
Currently retailed in 31 markets around the world through an 86-strong retailer network, McLaren Automotive is looking at both expanding in existing markets as well as evaluating several major new markets including Russia, India and Central/Eastern Europe. Rising demand means the aim will be to reach 100 retailers within the life of the Track25 plan.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2 billion Track25 business plan which covers 18 new models, including a new McLaren P1, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience,” said Mike Flewitt, Chief Executive Officer, McLaren Automotive.
“As a global brand we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow. While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests,” he said.
The largest part of the McLaren Group, McLaren Automotive has a global workforce of around 2,300 people with headcount expected to remain broadly stable until 2025 across offices in the UK, US, Bahrain, China, Singapore, Japan and Spain. - TradeArabia News Service