Industry, Logistics & Shipping

World's largest Ford showroom opens in Saudi Arabia

Al Jazirah Vehicles Agencies, the sole authorised dealer of Ford and Lincoln vehicles in Saudi Arabia, has opened the world’s largest Ford dealer showroom in Riyadh branch of Al Jazirah Vehicles, located on Khurais road.

The latest showroom, inaugurated by Prince Faisal Bin Bandar Bin Abdulaziz Al Saud, Governor of Riyadh, saw attendance of a number of officials, diplomats, businessmen, partners, local and regional media representatives; and an elite group of Al Jazirah Vehicles Agencies customers and top executives of Ford Motor Company, during the opening ceremony, said a statement from the company.

This opening is a part of the Al Jazirah vehicles’ strategic expansion plan, which aims to enhance its visibility, have an access and provide the best services to its customers, it said.

The showroom features advanced equipment and supported with state-of-the-art technologies to showcase Ford and Lincoln vehicles. This facility is world’s largest Ford showroom after Jeddah and Dammam showrooms located within a branch spreading over an area of more than 23,000 sq m, and includes an integrated car service centre equipped with the latest technologies and a warehouse for spare parts.

The new giant branch will be added to Al Jazirah vehicles’ portfolio that consists of more than 200 facilities across Saudi Arabia.

Sheikh Abdullah Bin Fahad Al Kraidees, chairman of Al Jazirah Vehicles Agencies Co, said: “In this special occasion, we emphasise our confidence in the Saudi economy and our commitment to develop our business in this blessed nation that offers numerous promising investment opportunities.”

“These opportunities are set to increase with the ambitious Vision 2030, which we believe it will bring good to all of us. Now, we are working to align business development strategy to this vision. Being here today in this giant facility will make us more determined to boost our investment in development and planning in order to open more facilities including showrooms as well as service and spare parts centres,” he said.

“These facilities would create many jobs for Saudi youth, which is our responsibility and priority. We will continue to develop the skills of our employees in order to provide the best customer service,” he added.

Jacques Brent, president of Ford Middle East and Africa, said: “Saudi Arabia is a critical market for us and our partnership with Al Jazirah Vehicles is absolutely integral to our success.”

“We also recognise the wider impact Al Jazirah Vehicles leadership has made in growing the Ford and Lincoln retail footprint right across the kingdom with their continued investments. Despite challenging times our industry is currently witnessing, their commitment to grow the business by delivering world-class products and after sales services through a network of world-class dealership facilities is unwavering thirty years into the business,” he said.

“We’re delighted that this partnership continues to go from strength to strength and testament to this is the state-of-the-art facility we are standing in. This facility promises to deliver higher levels of customer satisfaction and experience for both the Ford and Lincoln brands,” he added.

During the ceremony, HRH Emir of Riyadh and the audience watched a documentary film on to mark the 30th Anniversary of Al Jazirah Vehicles Agencies Co., after that he went in tour to see some of Ford classic and modern cars with the chairman of Al Jazirah Vehicles, said a statement.

The new branch is featured by its capacity. Being the world’s largest Ford’s dealer showroom, the new branch has a service department with a large reception capacity, in addition to other areas allocated for spare parts and for accommodating cars, it stated. – TradeArabia News Service