Relocent Technologies has partnered with Bahrain-based Hilal Conferences and Exhibitions (HCE) to deliver a "visitor guide" via mobile for the '3G' - Gulf Property, Gulf Construction and Gulf Interiors exhibitions.
The trio of highly-anticipated trade shows focusing on construction, interiors and real estate will be held from April 25 to 27 at the Bahrain International Exhibition and Convention Centre under the patronage of HRH Prime Minister Prince Khalifa bin Salman Al Khalifa.
Excpy is an app designed and built in Bahrain by Relocent Technologies to give visitors a novel experience at the 3G, said a top official.
“The Excpy App allows for companies at the exhibitions to guide their customers to their stand either directionally or through targeted adverts or messages," explained Sanu Kuruvilla, the founding partner of Relocent Technologies.
By understanding the subscriber's preferences, Excpy searches for products that would interest the visitor and lets them know about it when they are close by.
"It also allows the user of the app to search for things around them and provides directions to these places. The app uses advanced algorithms to ensure users are guided to products and services of preference," he stated.
Jubran Abdulrahman, the managing director of event organisers HCE, said: "At the three exhibitions, we have over 8,000 unique visitors. Their use of the Excpy app will allow them to navigate their way around the 150 plus exhibition stands through the 'Get Directions'."
“This app, which is Made in Bahrain will give a new experience for exhibitors to promote their companies and products at the exhibition and conferences, he added.
The installation for the three exhibitions at the Bahrain Exhibition Centre by Excpy will include the creation of a virtual GeoFence around the venue, explained Kuruvilla.
Whenever the user crosses the GeoFence they will experience a branded stream of information relevant to that Exhibition hall. Even if the user is outside the venue but within Bahrain, they will be able see this stream and select cards within the “Gulf Industry Fair” branded stream to receive information and direction, he added.
Visitors downloading the app can also take advantage of it in their daily shopping experience in malls and retail outlets across Bahrain.
The Excpy app is available free of charge from www.excpy.com
All the three expos - Gulf Property Show, Gulf Construction and Gulf Interiors exhibitions - take place from 10am to 9pm at the Bahrain International Exhibition and Convention Centre.-TradeArabia News Service