Krohne Middle East and Africa, one of the leading global makers of process instrumentation, is showcasing its green solutions to the water industry at Wetex 2022, being held from September 27 to 29, 2022, at Dubai World Trade Centre, Dubai.
Krohne has decided to remove paper collaterals and brochures in favour of bespoke discussions and demonstrations backed up by material accessible via QR code or USB drive. In addition to this step, the team will also be modelling their stylish yet sustainable polo shirts, provided by DGRade, a local eco-preneur that fashions material from 100% plastic bottles.
Krohne, alongside its valuable local partners Belfast Controls, has a long heritage in supporting automation and process control in this space through precision engineered measurement equipment and technology and this year is no different.
Frank Janssens, Vice President, Krohne Middle East and Africa, said: “Krohne Group has been in operation for over a century and is proudly built on key values we still cherish today, such as our pioneering capabilities within a family-style environment. At Wetex you have the chance to experience our creativity in finding the best solutions to problems with our innovative thought process and precision engineered product portfolio.
“By engaging directly with our experts in this bespoke manner, we feel we are able to deliver the personalised exhibition experience without restriction and without filling recycling bins with unnecessary printed matter, letting people focus on what matters – building a better tomorrow through efficient measurement solutions driving towards net zero.”-- TradeArabia News Service