Jazeera Paints, a pioneering company in the paint industry in the Middle East region, showcased its latest products not only in the field of colours, but also in the field of construction solutions, at the 'Projects of Distinguished Cities 2022' exhibition held recently in Riyadh.
Its participation in the expo comes as a result of the company's keen awareness of the importance of these local events in promoting the real estate and development sector as a pioneering company in paints, colours and construction solutions on a national, regional, and global scale.
The five-day event, which was held under the patronage of Saudi King Salman bin Abdulaziz Al Saud, concluded on September 28. It was accompanied by the "Effects of the National Transformation Program on Saudi Cities" forum.
A pioneering company in paints, colours and construction solutions in the Middle East, Jazeera had on display cohesive products that could solve all of the architectural problems that engineers face in their projects, stated Engineer Wael bin Mohammed Al Romaih, the Business Development Director.
Jazeera Paints introduced its innovative and ec-friendly products to engineers, and real estate developers at the expo, he added.
During the five-day event, more than 70 institutions, including the Ministry of Energy, the Ministry of Transportation, the Ministry of Industry and Mineral Resources, the Ministry of Environment, Water, and Agriculture, the Ministry of Communications and Information Technology, Saudi Aramco, and other public and private sector organizations took part in addition to prominent Saudi projects involved in the 2030 Vision, most notably "The Line" project located in Neom.
A key highlight was a panel discussion titled "Effects of 2030 Vision Initiatives on Saudi Cities," led by high-profile speakers including Minister of Tourism Ahmed Al Khateeb, Minister of Environment, Water, and Agriculture Engineer Abdulrahman Al Fadhli, Minister of Municipal and Rural Affairs Majid Al Hogail and Minister of Transportation Engineer Saleh Al Jasser.
The expo saw industry specialists discuss the future of economic and investment opportunities in various regions and cities, the sustainability of housing, and the challenges that city development faces.
It also reflected on urban and city development practices and means, particularly in relation to the sustainability of infrastructure and municipal services, as well as the impact of the Vision initiatives on smart city service strategies, it added.