Amaala, the ultra-luxury integrated healthy living project situated along Saudi Arabia's Red Sea coast, has signed up leading Thai group Goco Hospitality and its sister company Horwath HTL as its wellness core specialist consultant.
In its new role, the duo will be responsible for conducting on-going strategic advisory for the visionary, ultra-luxury mixed-use development project dedicated to wellness and sustainable operating and building practices, said the statement from Goco.
In addition to this, its CEO Ingo Schweder has also been inducted into Amaala's advisory board.
Schweder will be bringing his expert knowledge on wellness to assist the board of directors in curating wellness and rejuvenation programmes that encompass body, mind and soul.
He will sit alongside 15 other industry leaders in fields such as hospitality, real estate, finance, sustainability, art & culture, sports and wellness, said the statement.
A key asset to Goco, Horwath HTL Health & Wellness was mainly set up to develop multiple financial analyses for helping the Thai group in creating wellness guidance for the master planning stage, as well as technical services and design recommendations, it added.
Designed to evolve and elevate the very best in travel, Amaala, located along Saudi Arabia’s northwest coast, is an ultra-luxury destination that focuses on curating transformative personal journeys inspired by arts, wellness and the purity of the Red Sea.
Set in the Prince Mohammed bin Salman Nature Reserve across three unique communities, the 3,800-sq-km year-round destination will include 2,500 hotel keys and more than 800 residential villas, apartments and estate homes, alongside 200 high-end retail establishments, fine dining, wellness and recreation.
Amaala’s trio of communities – Triple Bay, Coastal Development and The Island – will represent three different sets of experiences for visitors.
• Triple Bay will offer a fully holistic wellness retreat, state-of-the-art diagnostic medical facilities and authentic treatments designed to feature the local environment. Triple Bay will also be home to a fully integrated sports and entertainment community.
• The Coastal Development is set to become the defining hub of contemporary art in the Middle East, playing host to a dynamic programme of exciting events from the global arts and cultural calendar.
• The Island will be the tranquil home of an exclusive art community, set amid an Arabic botanical garden complemented by a collection of sculptural pieces.
Welcoming Schweder into the advisory board, Amaala CEO Nicholas Naples said: "We are delighted to have him and Goco supporting Amaala on its wellness positioning and offerings. I’ve known Schweder for more than 30 years and his depth and experience in the spa and wellness world is unmatched."
"Goco’s ability to strategise, conceptualise, design and manage the latest wellness developments for the world’s top hospitality and real estate brands is unsurpassed," he stated.
On his new role, Schweder said: "As the Amaala project grows increasingly more ambitious, I look forward to working with Naples to help ensure Amaala maintains its objectives in becoming a world-class wellness destination that sets a new benchmark for the luxury wellness hospitality industry."- TradeArabia News Service