Finance & Capital Market

Capex names chief marketing officer for Mena

CAPEX.com, a global multi-licensed broker operated by Key Way Markets has announced the appointment of Abdelhadi Laabi as its new chief marketing officer for the Mena region. 
 
In his new role, Laabi will be responsible for charting a strategic 360-degree approach in line with the brand pillars - ‘trust’ and ‘innovation’, to further amplify the brand name and vision in the region.
 
Backed with more than a decade of prolific experience in marketing and branding, he has worked with illustrious organisations across the FMGC, hospitality and finance industries.
 
"With great plans and vision on the horizon for CAPEX.com in 2022, we are delighted to have Abdelhadi onboard with us as our CMO," said its Mena CEO and COO of Key Way Group, the operating company.
 
"We look forward to working with him as we further enhance our offering to continue shaping the future of trading in the region and equip our clients with the knowledge to make the most of their trading experience," he added. 
 
Fuelled by creativity and long-standing experience, Abdelhadi was instrumental in charting the overall marketing strategies for renowned financial brokerages in the region. 
 
Additionally, he also led the setup and launch of organisations in the UAE, including enhancing their overall brand positioning.-TradeArabia News Service