New Year's Eve celebration in Dubai pulsated with record-breaking tourism and an economic surge, with the heart of Dubai being the centre of all activities, Emirates News Agency Wam said in a report.

Hotels overlooking the iconic Burj Khalifa boasted a staggering 100% occupancy. Every room with a view of the world's tallest building had been snapped up by celebrants, eager to witness the Burj Khalifa's annual fireworks' extravaganza, the report said.

However, the magic extended far beyond the waterfront. Throughout the city, hotels reported occupancy rates soaring above 90%, with every corner buzzing with the arrival of international tourists – from families seeking festive fun to thrill-seeking adventurers.

Hosni A Hadi, CEO of Carlton Hotels, mentioned that occupancy rates reached 100% in the three Dubai hotels two days before New Year's Eve. Reservations for this night had surpassed 90% more than two weeks ago, highlighting the extremely strong demand, as usual, in Dubai, especially on this day each year.

He pointed out that several factors contribute to hotels reaching 100% occupancy, with location being paramount, whether it's waterfront properties or those situated and overlooking famous landmarks in Dubai like hotels with views of the Burj Khalifa. Additionally, the significant impact of promotions, pre-marketing activities, and other elements play a substantial role.

He said that Carlton in Dubai has three hotels situated in vibrant and distinctive tourist areas. Two of the hotels overlook Dubai Creek, while the third hotel is located on Sheikh Zayed Road, offering views of the Burj Khalifa.

Regarding the nature of the bookings, he indicated that about 70% are from international guests, compared to approximately 30% from residents within the country, noting that the majority of international bookings are made well in advance.

On the other hand, Mohamed Awadalla, Chief Executive Officer of the Time Hotels group, stated, “New Year's Eve is the most crowded night for hotels, and this year, as usual, witnesses significant demand for hotel rooms, elevating occupancy rates to levels surpassing 90% in general and reaching 100% for some hotels.”

He explained that achieving full occupancy for Dubai hotels primarily depends on location, outlining three main types of hotels in this regard: waterfront hotels, hotels overlooking key tourist spots specifically like the Burj Khalifa, and hotels close to metro stations.

He indicated that this trend applies to the group's hotels, as the occupancy rate reached 100% in two hotels close to one of the largest malls and a metro station simultaneously, while the rates ranged between 75% and 80% in two other hotels.

Nisreen Boustani, PR and Corporate Communication Manager at Mercato Town Centre Jumeirah, Nasrin Bastani, Corporate Communications Director at Mercato Shopping Mall and Town Centre Jumeirah, highlighted the significant economic impact of the holiday season and New Year's celebrations in Dubai.

She noted a more than 50% increase in visitor numbers to shopping centres and around 35% sales growth for stores. Additionally, she emphasised that entertainment events organised during this period, along with the Dubai Shopping Festival, make the centres attractive destinations for diverse community segments, particularly families.

Commercial centres were abuzz with activity, as shoppers grabbed exclusive discounts offers and enjoyed the spirit of the Dubai Shopping Festival, the report said.

Dubai International Airport witnessed soaring passenger numbers. During the peak holiday season, the airport sees a notable increase in passenger numbers, with an anticipated 4.4 million passengers from December 15 to the 31 and a daily average traffic of 258,000 passengers.

On New Year's Eve, Dubai hosted fireworks displays at 32 locations, notably including the Burj Khalifa area, The Beach and Bluewaters, Palm Jumeirah, Kite Beach, and others.

The Roads and Transport Authority announced special offers and distinctive services for the public to enjoy New Year's Eve events via maritime transport, including the Dubai Ferry, Abra, and Water Taxi, to witness the moments of celebration along Dubai's waterfront.

The Global Village, one of the most important cultural parks globally and the leading family destination for culture, entertainment, and shopping in the region, invited guests and visitors from all around the world to join its New Year celebrations. Dubai is home to more than 3,500 retail outlets, 250 diverse dining options.

The visitors witnessed stunning fireworks displays every hour starting from 8 pm until 1 am following midnight, while watching artistic performances by artists from over 40 countries. Additionally, there were 195 thrilling rides, games, and a variety of entertainment destinations to experience. – TradeArabia News Service