Wednesday 31 May 2023

New Swiss tourism campaign features Federer, Noah

DUBAI, April 2, 2023

Switzerland Tourism has launched launches a campaign film ‘The Ride of a Lifetime’ showcasing the Grand Train Tour of Switzerland featuring the iconic duo Roger Federer and international comedian Trevor Noah.

Titled ‘The Ride of a Lifetime’, the film showcases the ease and efficiency of the Swiss Travel System and highlights the famous panoramic rail routes that combine to make the Grand Train Tour of Switzerland.

The film, directed by Oscar-winning director Tom Hooper, features the iconic duo getting ready to take a train as part of a shoot to promote the Grand Train Tour of Switzerland. They soon realize, they’ve gotten onto the wrong train on a different route to Interlaken, leaving the crew behind. Left on their own, Federer and Noah travel through Switzerland’s striking landscapes and find they’re having a great time even befriending a kind local lady for company who pays for their tickets. Once they hop off, the crew finds them just in time to take them back on the train they’re meant to be on, but they’ve had such a blast, they give the team the slip and run to catch another panoramic train ride on the route.

The route they take in the film is a part of the Grand Train Tour of Switzerland, the 1,280 kilometres train tour that leads from the most charming Swiss cities like Lucerne to Alpine villages like Zermatt, and through UNESCO World Heritage sites, impressive natural wonders such as the Rhine Falls and majestic mountains such as the Jungfraujoch, Titlis or Matterhorn. It allows visitors to explore all this and more, all year round, in comfort and at their convenience.

One can experience the entire tour with only one single ticket – the Swiss Travel Pass. This pass is the key to the Swiss public transport network. Visitors can hop on to Swiss trains, buses, trams and boats with this pass that can be bought for 3, 4, 6, 8 or 15 days. To give travellers even more time to explore the Grand Train Tour of Switzerland, there is a global Swiss Travel Pass promotion. As part of the special offer, from April 15 to May 14 up to two additional travel days will be added free of charge when buying an eligible Swiss Travel Pass. – TradeArabia News Service


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