Sweden’s Atomize – the Lean Revenue Management Software (RMS) provider for hotels, has partnered with the marketplace ExploreTECH to help drive growth and digital transformation in the region.  

Atomize's solution matches the region's high demand for lean and easy-to-use revenue management tools that do not require hours of training to use.

In the last couple of months alone, Atomize has expanded its Middle East footprint with the addition of hotel groups such as JA Resorts & Hotels with its 10 luxury properties representing 1,500 rooms in Dubai, Maldives and Seychelles, Gulf Court Hotel, with the ambition to do a full roll-out across the group’s portfolio and Dubai-based Suha Hospitality with its four luxury hotel apartment properties in Dubai.

As part of Atomize’s increased presence in the region, they have recently partnered with ExploreTECH, the rapidly expanding marketplace platform that presents the knowledge, resources and technology required to fully optimize business performance in the hospitality and travel sector across the Middle East.

"The partnership with ExploreTECH is a natural and important step in our continued support of hotels in the region. Not only are Middle East hotels leading the global recovery but they are also embracing price automation to leverage as much as possible from market demand and reach superior results,” said Alexander Edström, CEO at Atomize.

“It is a great pleasure to welcome Atomize to the ExploreTECH family. By providing an innovative revenue management solution for the hospitality industry, Atomize will provide considerable value to ExploreTECH users looking for relevant solutions. Our partnership with Atomize will help them reach the right target audience throughout the Middle East and Africa region and achieve our mission to deliver convenient and innovative services to buyers and vendors. As a result, we will be able to deliver the most comprehensive technology comparison and procurement platform in the industry,” said Ralph Melis, Managing Partner of ExploreTECH. – TradeArabia News Service