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Swiss Alps resort names TCA as Mideast marketing manager

RIYADH, December 4, 2021

Villars Alpine Resort, a key tourist destination in the heart of the Swiss Alps, has appointed Travel Connections Arabia DMCC to represent their collection in the Middle East region. 
 
Specifically targeting travellers from the GCC, TCA will be responsible for marketing, communication and sales actions to all stakeholders and jointly defined targets in region.
 
A source of escape and a multi-faceted change of scenery in the heart of the Swiss Alps, Villars Alpine Resort is an inspiring and vibrant resort where all generations share a common emotion: the feeling of wonder and travel. 
 
In an exceptional timeless setting, tomorrow's travelers are invited to subtly rediscover all facets of hospitality, education, and sustainability through a unique and holistic concept, said the statement from the Swiss resort. 
 
Awakening to nature, exploring the hidden gems of Switzerland in a spirit of sharing, conviviality, creativity, and respect of the environment, this is the owners’ bold claim, it stated.
 
Jean-Marc Boutilly - Group Managing Director of Villars Alpine Resort, said: "The opportunity to work closely with TCA is ideal for us to grow in the market and enhance opportunities around the globe."
 
"We believe in providing excellent service, while creating a variety of tailor-made and innovative experiences to the market by understanding each consumer and thus we are really looking forward to starting on this exciting journey," he stated.
 
On the marketing deal, Ahmed Soliman, Managing Director of TCA, said: "We represent a number of fine hotels and resorts in Europe, and the addition of Villars Alpine Resort only refines that portfolio further. Switzerland remains high on GCC travellers wish lists, thanks to its friendliness and safety, as well as its luxury offerings which appeal to this region."
 
"Villars Alpine Resort will prove popular with our travel partners and their customers," observed Soliman.
 
"Nestled in the discreet resort of Villars-sur-Ollon in Switzerland, Villars Alpine Resort is above all a magical escape, where the journey never ends and where the luxury of simplicity delicately complements the infinite experiences offered by this alpine destination which will create unforgettable memories," he noted. 
 
As pioneer in the integration of hospitality, education, arts and culture, and sustainable development, the resort, with three hotels, the Villars Palace Academy and Villars Institute, aims not only to attract a culturally diverse clientele from diametrically opposed backgrounds to share a common experience, but also to disrupt and break the rules, he added.-TradeArabia News Service



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