The Sultanate of Oman, represented by the Ministry of Heritage and Tourism, is currently participating in the 24th General Assembly of the World Tourism Organization (UNWTO) held Madrid, Spain.

The Omani delegation is headed by Salim Mohammed Al Mahrouqi, Minister of Heritage and Tourism, reported Oman News Agency (ONA).

The General Assembly is attended by tourism ministers from UNWTO member states and the Secretary-General of the organization.

The meetings highlight various topics in the fields of innovation, education and rural development. During the meetings, UNWTO will launch its Digital Futures Program for SMEs which will accelerate the economic recovery of the tourism sector.

The Digital Futures Program will focus on 5 digital tracks: business growth, connectivity, e-commerce, big data and its analysis, payments and security.

On the sidelines of the meetings, a number of ministers and tourism officials will participate in a discussion panel on the impact of entrepreneuring projects in rural communities, besides exploring ideas and experiences that would serve the tourism sector.