Hyatt Hotels Corporation said that a Hyatt affiliate has entered into six new management and franchise agreements for hotels in Europe across The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric, and Hyatt Regency brands.

The announcement builds on Hyatt’s growth strategy to significantly expand its brand portfolio in Europe by the end of 2023 – the six new executed agreements are expected to increase Hyatt’s brand presence in France, Germany, Italy, Spain, and Switzerland. This is in addition to the recently announced planned acquisition of Apple Leisure Group (ALG), which is expected to expand Hyatt’s European brand footprint by 60 percent.

“The newly executed agreements highlight the positive strides we are making towards our growth strategy in Europe, and the new projects sit alongside a strong pipeline of Hyatt-branded hotels scheduled to open over the coming years,” said Felicity Black-Roberts, Hyatt’s vice president development, Europe.

“Confidence in the hospitality sector remains high among investors, and we are delighted to collaborate with leading owners and operators who recognize the value and profitability of Hyatt’s entire brand portfolio, with an emphasis on Hyatt’s independent collections, including The Unbound Collection by Hyatt and JdV by Hyatt brands, and lifestyle brands, including Hyatt Centric. With these new deals, we are asserting our expertise in leisure destinations, reinforcing that Hyatt’s brands continue to resonate and cater to leisure travellers.”

Newly executed deals include:

The Unbound Collection by Hyatt
The Unbound Collection by Hyatt hotel in Crans-Montana, Switzerland
The luxurious boutique hotel Rhodania in the Swiss Alps is expected to join The Unbound Collection by Hyatt in 2023. The 41-room hotel is currently located right on the third tee of the famous Severiano Ballesteros golf course, approximately 4,900 feet (1,500 meters) above sea level in one of the most prestigious and well-established year-round mountain destinations in Switzerland.

llTornabuoni Hotel in Florence, Italy
A Hyatt affiliate has entered into a franchise agreement with AG Group for IlTornabuoni Hotel in Florence, which will join The Unbound Collection by Hyatt brand. The luxury boutique 62-room hotel is expected to open in October 2021 and will be the first Hyatt-branded property in Florence.

JdV by Hyatt
The Tribune Hotel in Rome, Italy
The Tribune Hotel, which is expected to join the JdV by Hyatt brand, will mark a significant and long-awaited milestone in Hyatt’s growth strategy: the introduction of the Hyatt brand to Rome. A Hyatt affiliate has entered into a franchise agreement with AG Group for the new hotel in the UNESCO World Heritage Site city. The hotel is slated to open in October 2021.

AJdV by Hyatt hotel in Bordeaux, France
The JdV by Hyatt brand is expected to debut its first hotel in Bordeaux, France, a city rich in architectural and cultural heritage with highlights including its famous harbour, Port de la Lune, a UNESCO World Heritage Site. A Hyatt affiliate has entered into a franchise agreement with Alboran Hotels and Hospitality for a JdV by Hyatt hotel, which is expected to open in 2022.

Hyatt Centric
Hyatt Centric Altstadt Hamburg in Hamburg, Germany
The Hyatt Centric brand will debut in Germany under a franchise agreement between a Hyatt affiliate and SV Hotel AG. Hyatt Centric Altstadt Hamburg will be located on Moenckebergstrasse, one of Hamburg’s most vibrant shopping streets. Hyatt Centric Altstadt Hamburg is slated to open in 2025 and will be the second Hyatt-branded hotel in the city, joining Park Hyatt Hamburg.


Hyatt Regency
Hyatt Regency Madrid Residences in Madrid, Spain
Hyatt Regency Hesperia Madrid will expand on its current hotel accommodations to include a residential component – Hyatt Regency Madrid Residences. With 22 premium apartments, the new complex will be located at Paseo de la Castellana, in the heart of the financial center of the capital. The residences will offer lush and spacious apartments, ranging from 100-sq-m to an exceptional 350-sq-m penthouse that will feature a 100-sq-m terrace with panoramic views of the city's main avenue.

Recent Hyatt hotel openings across Europe include:

•    Hyatt Place Ekaterinburg in Ekaterinburg, Russia
•    Hyatt Place London City East in London, United Kingdom
•    7Pines Resort Ibiza, part of the Destination by Hyatt brand, in Ibiza, Spain
•    Hyatt Regency Zurich Airport The Circle in Zurich, Switzerland
•    Hôtel du Palais Biarritz, re-opened as part of The Unbound by Hyatt Collection brand, in Biarritz, France
•    Three Story Hotels in Sweden, which joined the JdV by Hyatt brand, including Story Hotel Riddargatan and Story Hotel Signalfabriken Stockholm and Story Hotel Studio Malmö in Malmö. – TradeArabia News Service