British Airways names MEA, South Asia sales head
LONDON, April 12, 2021
British Airways has appointed Moran Birger as the new head of sales for the South Asia, Middle East and Africa region. In his new role, Birger will be based in the airline’s headquarters in London and will be responsible for all sales and commercial activity for the region.
Prior to this, in 2019 Moran was appointed as British Airways’ Head of Sales for the Asia Pacific and Middle East, Japan, and was based in Tokyo.
He was responsible for the overall marketing and commercial operations of all the markets in the region. He had previously worked in Ghana and had also held the position of Commercial Agreements Executive – Revenue Management for British Airways looking after the carrier’s relationships with a broad portfolio of key European airlines.
On the appointment, Birger said: "I am excited to take up this opportunity in such important geographical markets. My immediate focus is to provide safe and hassle-free air travel to all our customers travelling to meet friends and relatives or to engage in business."
"We are constantly looking at innovative ways to simplify our customers’ journey and ensure that they travel with confidence and enjoy the British Airways experience," he added.
Birger is a graduate from University of Manchester in business and politics. A multilingualist, he can speak English and basic Spanish and Russian. His hobbies include travelling, snowboarding, squash/tennis.
Birger began his career with British Airways in 2011 and has worked in many of the airline’s key business areas including community investment, revenue and operational management of the company.
Additionally, he was responsible for driving British Airways’ relationship, strategy and joint selling efforts with Japan Airlines, Iberia and Finnar as part of the 4 carriers’ joint venture.-TradeArabia News Service
