Thursday 1 October 2020

Lindt opens world’s largest chocolate museum in Zurich

ZURICH, 14 days ago

Switzerland-based Lindt, a global chocolate brand, has raised the curtain on its new Lindt Home of Chocolate in Kilchberg featuring a unique Chocolate Competence Center with interactive museum, research plant and open-view production line, among others.

Swiss Federal Council Ueli Maurer, President of the Foundation’s Board Ernst Tanner and brand ambassador Roger Federer unveiled the centerpiece of the new Lindt Home of Chocolate – the over 9-meter high chocolate fountain, accompanied by a shower of golden confetti.

“The chocolate fountain is the centerpiece of the Lindt Home of Chocolate and represents a homage to the globally renowned and popular Lindor truffles,” explained Ernst Tanner, President of the Lindt Chocolate Competence Foundation

“The Lindt Home of Chocolate is a unique chocolate experience and I look forward to coming here with my kids,” said Federer.

Swiss Federal Council Ueli Maurer is said: “Chocolate is a part of our national identity and the chocolate industry is an extremely important economic sector of our country. For this reason, fostering local chocolate expertise is synonymous with boosting Switzerland as an economic location.”

The Lindt Chocolate Competence Foundation aims to continue the work of the chocolate pioneers and further strengthen Switzerland in its role as a leading chocolate producing country in the long-term. While the pioneers established the chocolate industry more than 200 years ago, the Foundation promotes today’s innovations, thereby providing the entire industry with new impetus.

The chocolate museum is the charitable foundation’s main project and represents a comprehensive information platform for the wider public. More than 100 million Swiss francs were invested in the Chocolate Competence Center.

Situated close to Zurich and benefiting from excellent public transport connections, the new attraction will provide an exciting destination for up to 350,000 chocolate fans from Switzerland and abroad. - TradeArabia News Service


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