Leva Hotels has rolled out brand conversion options for existing properties looking for change as the Coronavirus impact reshapes the hospitality business landscape.

 

The group offers the choice of having one of Leva brands or managing the owner asset with its  branding as a third party or white label operator, a higher gross operating profit (GOP), lower management fees and global operations with a highly experienced international team purely focused on revenue maximisation and offering cost effective models and fees, a statement said.

 

Building up on its growth momentum, the brand is aggressively exploring expansion opportunities across the GCC, Africa, Europe and US. In addition to its flagship hotel Leva Mazaya Centre, a deluxe four-star hotel in Dubai, the group had recently signed management agreements for two hotels in Muscat and a property in Kampala, it said.

 

JS Anand, Founder and Chief Executive Officer of Leva Hotels, said: “The world is changing and so is the way to do business in our industry. There are many variables coming into play. Hotels need much more than just conventional hotel management agreements. Leva Hotels gives access to a unique portfolio of brands and an internationally rounded management team with standardisation, action and result oriented to focus on bottom line owner profitability. We have carried out brand conversions and positioning in less than 60 days.”

 

Third-party management is an excellent alternative to the traditional asset or resource heavy owner operator or direct management structure, he said. Under the scheme, property owners can take over the franchise of any brand along with the management services of the Leva team that manages their own brands or international brands or owner’s individual brand.

 

Anand stated: “We have also launched a design division where we have the resources of an architect and designer that create a soft cosmetic refurbishment model with elements of the brand .On the management side, we ensure greater flexibility in contract terms, higher profits due to lower cost structure by way of clustering resources across multiple properties and more defined management method are some of the key advantages.”

 

Leva Hotels has three complementary and well differentiated brands designed to provide a solid return on investment for owners and greater value to guests, the statement added.. - TradeArabia News Service