The new partnership will accelerate Experience Hub’s distribution capabilities globally and in particular across Europe and North America.

 

A subsidiary of Miral Asset Management, Experience Hub is the international trade and promotion arm of Yas Island Abu Dhabi, one of the world’s fastest growing leisure and entertainment destinations. 

 

Experience Hub connects the world to Yas Island in Abu Dhabi, and through its partnership with Redeam, it hopes to enhance its digital infrastructure and customer journey in preparation for a seamless recovery for the travel industry once restrictions have been lifted.

 

“Our partnership with an innovative, leading-edge player like Experience Hub and such a vast and comprehensive destination such as Yas Island puts Redeam squarely into the arena serving the growing Middle Eastern entertainment market,” said Redeam CEO Melanie Meador. 

 

“We couldn’t be more enthusiastic about this partnership opportunity,” added Martin Harlow, Redeam’s Director of Strategic Partnerships and Business Development.“The Redeam Platform will prepare Experience Hub to meet head-on the challenges the attractions industry faces reaching international customers. The integration will unlock Redeam's global network of resellers and partners, giving Experience Hub control of their ticket distribution and unlocking opportunities to grow their international reach through a seamless inventory and reservation management process."

 

“Experience Hub is pleased to collaborate with Redeam, a proven leader in the technology space,” commented Liam Findlay, General Manager of Experience Hub. “With the activity industry undergoing rapid transformation due to the numerous aggregator and supplier technologies globally, as well as the current restrictions in global travel, investment in technology to ease the booking process and the customer journey online, has been a key focus for us in preparation for the future. We feel confident that Redeam will help Experience Hub and its partners emerge stronger when the world travels again, allowing us to penetrate new and existing markets.” - TradeArabia News Service