Friday 5 June 2020

Aviation industry turns on pause, yet aviators stay connected

LONDON, April 5, 2020

The aviation industry might be on a global lockdown, but aviation professionals are fighting for its survival by keeping a finger on the pulse. Without forgetting to duly follow the recommendation to stay home.
Vilma Vaitiekunaite, chief communications officer at Avia Solutions Group, said: The coronavirus outbreak has hit the aviation industry particularly hard. Airlines are grounding massive portions of their fleets and suspending employees after global border closures and a drastic fall of travel demand. For instance, if at the beginning of March, flight tracking website tracked an average of 175,520 flights per day, then by the end of the month the number dropped to just over 80,000."
While the world is getting less connected in a physical sense, people are coming together via digital solutions. The trends are especially visible in the media landscape, as news portals are counting rising audience numbers. For instance, aviation news portal saw its audience engagement grow to unprecedented numbers, surpassing the threshold of 1 million page views per month in March, she pointed out.
The aviation news portal saw its audience reach 650,000 unique users per month. In Asia, the audience grew by 15 per cent, in the US it rose by 33 per cent, while the interest from the UK-based aviators soared the most, by 52 per cent in comparison with the previous month.
The rising need to monitor the industry’s (slowing) pulse reflects the reality of ongoing processes. “During the first half of March, the aviation industry was still coming to terms with the new situation, trying to sustain normal operations as much as possible. When more aviation professionals entered their leaves and stayed at home, the interest in aviation news via the news portal surged,” said AeroTime Hub CEO Mindaugas Gumauskas.
“What it tells us is that aviation professionals are not choosing to distance themselves from the industry, rather refocusing and connecting through other means,” Mr. Gumauskas adds. “In this landscape, the importance of credible, trustworthy information becomes particularly important.”
Another take-away from the currently grim situation in aviation is a rather unexpected one. While aviation is a business of freedom and connecting people through overcoming distance is at the heart of it, in the light of the pandemics aviators stay at home. - TradeArabia News Service 


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