Al Adiyat Real Estate Development Company (Mecca Mall) and Egypt-based Edrak for Edutainment Projects Development recently signed an agreement to inaugurate the first KidZania branch in Jordan at Mecca Mall.

Through this partnership, Mecca Mall’s management aims to elevate the mall’s visitor’s entertainment experience to an international level, as kids will be able to explore the World of KidZania, enjoying one of the largest interactive mini-cities which combines play with learning through a fun and innovative approach.

Ahmed Habib, CEO of Edrak, commented: “It is with great pleasure KidZania will be able to offer the same worthwhile experience for children residing in Amman as we have in Cairo. I am delighted with this partnership and looking forward to a rewarding experience with Mecca Mall’s management.”

Amer Nasereddin, Local partner of Edrak for Edutainment Projects, said: “Our intention is to take kids entertainment to the next level as the statistics indicate that youth in Jordan make 70 per cent of the population, and I believe that we managed to bring together the perfect mix. With KidZania’s years of experience in the kids entertainment industry and Mecca mall as a major player in the shopping and entertainment industry in Jordan, we are looking forward to further future cooperation.”

Obaida Al Kurdi, founder of Mecca Mall, commented: “We are excited to bring a whole new world of Edutainment for the kids of Jordan, and we are eager to be home to the largest kids’ entertainment educational establishment."

“KidZania is one of the fastest growing edutainment brands globally. The concept is very simple yet so innovative, it allows kids to play at being grown-ups and try out different roles and careers, and we are proud to house such a leading entertainment, making Mecca Mall the family’s ultimate destination for shopping and entertainment," he added.

With an estimated cost of $10 million and a 12 month construction period, KidZania in Jordan spans over a 6,000-sq-m in Mecca Mall’s newest extension. - TradeArabia News Service