Wednesday 27 January 2021

Kerten Hospitality appoints first global commercial head

LONDON, January 15, 2020

Specialist mixed-use operator Kerten Hospitality has further strengthened its leadership team with the appointment of Nicolai Padoan as the company’s first global commercial head.

Kerten Hospitality’s portfolio comprises aspirational and lifestyle-driven brands that have been purposefully designed to meet the needs of a well-connected, savvy generation of travellers and includes the fast-growing luxury boutique brand, The House Hotel, which offers guests authentic customised experiences, and the inventive and affordable mid-market brand Cloud7, which is focused on locality and culture.

In his role of global commercial head, Padoan will lead Kerten Hospitality into a larger portion of trading hotels in addition to new developments, enabling more centralisation and a bigger economy of scale. He will also be responsible for creating and implementing a unified structure for all commercial departments, with a focus on providing enhanced revenue and digital marketing support and ultimately strengthening partnerships across Kerten Hospitality’s fast-growing portfolio.

In a move which signals the company’s commitment to expanding its footprint into new markets, Padoan will also assume the dual responsibility of director of development Europe. As Marloes Knippenberg, CEO of Kerten Hospitality, explained: “The appointment of Nicolai into this top-level dual responsibility role shows how seriously we are taking the increased interest from European investors. It’s the first step towards introducing our community of brands into Continental Europe and will increase our reach and speed of response to an ever-growing number of interested partners.”

Swedish national Nicolai has lived, worked and studied in Sweden, Austria, Germany, United States, Thailand, and Kuala Lumpur, and brings more than 14 years’ experience working in commercial roles within the sector, including a variety of Sales & Revenue and strategic positions for a leading global hotel brand. In recent years, he has focused predominately on Total Revenue Management, from Food and Beverage to Room Revenues and the optimisation of meeting spaces, improving efficiency and maximising Revenue Per square meter.

Knippenberg added: “Nicolai is a fantastic addition to the team, with a proven track-record of delivering success, building winning teams and challenging the norm. Add to this his vast expertise when it comes to looking holistically at revenue management and there’s perfect alignment with our approach, adding value at every stage through transparency, scale, space optimisation and, ultimately, return on investment by creating unique spaces which support the local community’s needs for working, living and socialising.”

Padoan said: “I am very honoured to be joining Kerten Hospitality at a time of fantastic opportunity. There’s a great buzz in the industry around what Kerten Hospitality is doing, and how it is continually redefining itself, differentiating itself from other brands by allowing owners to be partners so that they can create something meaningful together."

“Co-working spaces and residential services are all areas which have a great synergy with the hotel side of the business. Looking at Europe, I believe this is a market of great opportunity, not only in new development but potentially in conversions as well. Tailor made solutions to any asset out there really is what it is. As work-life becomes more and more important, this approach to hospitality in itself is speaking to a new audience, and the future generations of travellers.” - TradeArabia News Service


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