TikTok partners with Saudi's mega event Riyadh Season
RIYADH, November 30, 2019
TikTok, the global leading destination for short-form mobile video, has partnered with Riyadh Season to promote the growing tourism sector in the Saudi capital.
A three-month mega event, Riyadh Season will boast continuous entertainment through more than 100 events in 12 different zones, under the theme “Imagine”.
The tieup resulted in the launch of a global week-long challenge that kicked off on November 25 and concludes tomorrow (December 1), said a statement from Tiktok.
The main aim is to showcase the diversity and richness of the activities happening throughout the season while highlighting how Riyadh is becoming a tourism destination in the Mena region and even globally.
On the collaboration, TikTok’s Operation Manager (Mena) Mohamed Harb said: "We are very proud to be working closely and for the first time with Riyadh Season to emphasize the beauty of the kingdom’s capital."
"We have invited global content influencers from Russia, South Korea and the GCC to visit Riyadh, explore the city in-depth and participate in the challenge. We hope this is just the beginning of our journey to inject vitality into the creative and cultural sectors in the Kingdom, in line with Vision 2030," stated Harb.
Many influencers on TikTok were challenged to “imagine” by creating videos to the beat of Riyadh’s Season’s official song.
These videos should showcase their favorite Saudi landscape, the capital’s pool of ambitions and talents, the center of joy, innovation, and imagination, explained Harb.
Already the videos created by Mshary Hilal, Amal Hassan, Doujana Bahader, Tala AlSaba and Mohammad Abbas have become a hit in just three days, he added.-TradeArabia News Service
