Hong Kong-based Cathay Pacific has appointed Vishnu Rajendran as Middle East head, assuming the role of area manager.

Succeeding Jonathon Ng, who held the position for the past two years, Rajendran has been associated with the airline for over 10 years and was previously Cathay Pacific’s country lead for Sri Lanka and the Maldives, where he steered the airline’s transition from a pure GSA model to an established in-market ground team, oversaw the launch of direct flights from Hong Kong to Colombo, as well as introduced Cathay Pacific’s services from the Maldives.

Prior to his role in Sri Lanka, Rajendran spent six years in India in the roles of regional marketing communication manager and Assistant E-business manager. His experience in the marketing and communication field successfully helped strengthen Cathay Pacific’s offering in the region by focussing more on the airline’s products and its connections to destinations across the worldwide, especially to Asia.

“The Middle East remains a strong market for Cathay Pacific and I am delighted to be appointed area manager of this dynamic region. My key priorities include - ensuring our customers experience the comfort and luxury of our services when they travel with us, re-emphasising our strong and seamless connections to Asia and beyond, as well as developing our services as we aim to consolidate our presence in our existing online markets of Dubai and Bahrain – while also continuing to explore the potential of the many offline markets in the region,” commented Rajendran.
 
Cathay Pacific is well known for its exceptional premium offering with the Business Class cabin’s fully flatbeds, all aisle access seats, and a world-class dining experience that include signature dishes. Rajendran plans to emphasise these qualities and continue to demonstrate Middle East’s importance to Cathay Pacific through both inbound and outbound travel.

Cathay Pacific operates two daily flights from Dubai and one daily service between Dubai and Bahrain, with onward connections to more than 200 destinations through its dedicated terminal at Hong Kong International Airport. - TradeArabia News Service