Wednesday 29 January 2020

Leva Hotel, Mazaya Centre

Leva Hotels & Resorts eyes growth in GCC

DUBAI, July 17, 2019

The newly launched Leva Hotels & Resorts has rolled out an aggressive expansion strategy targetting the GCC as its primary growth market long with Africa and Asia.

Making the announcement, JS Anand, founder and chief executive officer of Leva Hotels & Resorts, said: “Leva is a dynamic lifestyle hotel brand uniquely positioned in the upscale and midscale segments offering a fresh perspective on hospitality. It’s designed to attract travellers who want to be immersed in vibrant spaces while enjoying comfort and engaging service at affordable price points.”

He further added, “The Leva brand is gaining momentum with the opening of our flagship hotel in the heart of Dubai - Leva Hotel, Mazaya Centre – and has since demonstrated a strong potential for expansion. We are scouting for opportunities in high-demand and underpenetrated cities in the GCC as well as other parts of the Middle East such as Jordan and Iraq, followed by Africa, Asia and Europe.”

Leva Hotels & Resorts was launched earlier this year in exclusive partnership with Ahmed Bin Khalaf Al Otaiba, a prominent business figure in the UAE.

Anand stated: “The Al Otaiba family is considered to be one of the most highly respected families in the UAE. We are very excited to collaborate with Ahmed Bin Khalaf Al Otaiba who is committed to supporting the growth and expansion of Leva Hotels & Resorts, as the brand continues to develop, innovate and provide customers with the highest level of quality and service in the hospitality space.”

“Leva Hotels & Resorts offers cost-effective economic proposition with competitive fee structure and partnerships where we work closely with ownerships. We deliver what we commit and have a very realistic approach in this tough economy keeping in mind the additional supply that is coming in the market,” he added.

“Leva provides owners a seamless approach with the services that we offer based on redefining the true elements of hospitality. Whether it is an existing property ready for conversion we ensure the changes required are incorporating the key elements of the brand and a minimum investment from the ownership. In the case of new builds, we recommend minimum project costs and best possible options for return on investment. We also have a complete design team onsite who caters to concepts suitable for ownership and operator," Anand said.

“Our approach is professional yet personalised and informal with the knowledge, tools and resources needed to succeed in a challenging market. We are more flexible, more mobile and more connected,” he said. - TradeArabia News Service


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