Thursday 12 December 2019

Dubai Parks welcomes 641,000 visitors in Q2

DUBAI, July 15, 2019

DXB Entertainments has announced that Dubai Parks and Resorts, the region’s largest integrated theme park destination, attracted 641,000 visitors in the second quarter of 2019, up from 612,000 in 2018, representing a growth of 5 per cent.

The boost in numbers could be attributed to the celebration of Philippines Independence Day, during which Dubai Parks launched an exclusive bundle offer for Filipino residents in the UAE, providing access to all the parks, for non-stop entertainment during the four-day celebration from June 12-15.

The special promotion attracted over 92,000 visitors, welcoming many first-time visitors to the destination.

For the first half of the year, visits were 1.40 million, marginally lower than the 1.46 million visits delivered in the prior year, with international visits comprising 40 per cent of the total visitation. The Lapita Hotel reported a healthy increase in average occupancy to 63 per cent in H1 2019, up from 55 per cent reported in the same period last year.

On June 16, Rove at The Park Hotel became the second hotel to open its doors at Dubai Parks and Resorts. The 579-room hotel forms part of the company’s strategy to have more than 1,300 keys at the destination by the second half of 2020.

Mohamed Almulla, CEO and managing director, DXB Entertainments, said: “We increased international visitation to 40 per cent of the total visitor mix during the first half of the year, in line with our strategy to drive growth through targeting tourists. Lapita Hotel occupancy has grown by 15 per cent compared to prior year, and I am pleased to welcome Rove Hotel, the second hotel at our destination, which opened its doors to guests on June 16.

“The ability for international visitors to stay at our destination as part of a bundled hotel package deal is becoming increasingly important, as evidenced by the steady growth in occupancy at Lapita Hotel. With the opening of Rove Hotel, we are pleased to broaden the overall hotel offering to appeal to a wider demographic,” he said. - TradeArabia News Service


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