Friday 29 May 2020

Al Hamra Village in Ras al Khaimah
Image: Bigstock

RAK seeks to lure more European visitors

RAS AL KHAIMAH, June 13, 2019

In a bid to attract 1.5 million visitors by 2021, Ras Al Khaimah Tourism Development Authority (RAKTDA) hosted a multi-city roadshow in the UK and Germany last month, further strengthening its position in Europe.

The European roadshow, which brought together more than 370 tour operators and travel agents, covered key cities including Hamburg, Stuttgart, Frankfurt, London, Birmingham, Liverpool, and Edinburgh to meet industry representatives and introduce Ras Al Khaimah’s diverse beach, desert, mountain, and adventure offerings.

Held at iconic venues such as the Emirates Stadium in London and Edinburgh Castle, the roadshow allowed participants an opportunity to discover Ras Al Khaimah’s unique proposition and its tourism products via presentations, networking events, and interactive quizzes.

Haitham Mattar, chief executive officer of Ras Al Khaimah Tourism Development Authority, said: “With a unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits, Ras Al Khaimah has a great appeal to holidaymakers from all over Europe. We have seen a significant growth in the number of visitors from Europe over the last couple of years, and therefore, our ongoing roadshow programme is a great vehicle to tell the story of the accessible Arabian hospitality and year-round sunshine we offer visitors from this region and beyond.”

“As we look towards our goal of 1.5 million visitors by 2021 and 3 million by 2025, it is essential to personally connect with travel professionals from our source markets to give them a real flavour of everything Ras Al Khaimah has to offer our visitors,” he said.

Germany continues to be the leading international source market with 83,531 visitors in 2018 and the UK was the third largest source market with 63,054 visitors. Ras Al Khaimah’s attractiveness amongst international tourists continues to be strong – accounting for 62 per cent of overall visitors in 2018 – attributable to its 7,000 years of fascinating history, authentic Arabian culture and heritage, high-profile adventure attractions, magnificent natural landscapes, and exclusive luxury and wellness experiences. - TradeArabia News Service


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