Rotana, a leading hospitality group in the Middle East, has appointed global airline and tourism representative Aviareps as its sales market representative in Belgium, France, Italy, Luxembourg and the Netherlands.

The representation, which came into effect from August 10, sees Aviareps promote increased consumer demand for the Abu Dhabi-based hospitality brand which manages properties across 26 cities located throughout the Middle East, Africa, and Turkey.
 
Declan Hurley, Rotana corporate vice president - sales, said: “The main responsibilities of these new offices will be to grow our client base, introduce our brands to new clients, and promote, market, and sell our properties within the dedicated European markets. Rotana has appointed Aviareps as its GSA (General Sales Agent), owing to their experience, reputation, and presence across key markets.”

“We are pleased with how our relationship has got off the ground and we have compiled a solid sales and marketing plan with a wide range of sales activities to roll out during the remainder of 2018 and throughout 2019,” Hurley said.

Rotana is managing an ambitious expansion that will see its portfolio of operational properties increase from two in 1993 to 100 by 2020.  

Thomas Drechsler, chief operating officer Tourism, Aviareps said: “It’s an honour to have Rotana join our portfolio of esteemed hospitality brands as we grow our clients’ businesses internationally through our well-established travel industry networks. Rotana shares our common values and goals of achieving industry excellence through growth, passion and delivery of concrete results. We look forward to further developing a long and mutually fruitful relationship.”

Rotana offers industry partners and guests exceptional hospitality, which is delivered through their five main brands: Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. - TradeArabia News Service