The 25th edition of the Dubai Entertainment, Amusement, and Leisure show, Mena’s largest entertainment industry exhibition set to take place in March 2019, has already sold out 61 per cent of the floor space.

With seven months left before the silver anniversary edition of the show, the exhibitors have already lined up for participation owing to Dubai’s immense popularity as an entertainment and leisure destination, stated International Expo Consults (IEC), organisers of ‘Deal 2019.

Deal 2019 will be held from March 25 to 27, 2019 at the Dubai World Trade Centre (DWTC).

A leading tourist destination in the world, Dubai witnessed a record-breaking number of international flyers that flew into the city in 2017. With 15.8 million (up by nearly 6.2 per cent last year) people visiting the emirate, Dubai cemented its position as the most visited city in the Middle East. In between Dubai and Abu Dhabi, the UAE offers some of the top theme parks to rival the rest of the world. With Warner Bros being added into the star-studded line-up of theme parks in the UAE, the country is expected to pull in more tourists than ever before.

Sharif Rahman, CEO of IEC, said: “The entertainment industry in the Mena region has grown by leaps and bounds over the past decade. We offer some of the best and safest experiences in a theme park anywhere in the world. In addition to the theme parks, the other entertainment venue that is doing very well in the region is the family entertainment centre (FEC). The extended summer season with extreme temperatures is the primary cause for their popularity."

Dubai hasn’t shied away from adopting new technology as well. While virtual reality has been around for a long time, its application in theme park rides and games has been pretty recent. The region has welcomed this new change wholeheartedly and with open arms in the form of VR park in Dubai Mall that was launched earlier this year.

Similarly edutainment venues and other indoor activities such as trampoline parks and ropes courses have ensured kids of all ages and with varying interests enjoy the best that the region has to offer.  

“Deal 2019 would be the silver anniversary of the show. We have enjoyed being a part of the industry for the past 25 years and are proud of our contributions to the industry in the Mena region during that time. For decades we have ensured we have brought the world leaders and world-class innovations in the amusement and entertainment space under one roof. We expect that this year will also witness several multi-million dollar deals being conducted during the three-day show” Rahman said. - TradeArabia News Service