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EU EXPANSION STRATEGY

Rotana in deal to manage new hotels in Dubai, Bosnia

DUBAI, June 19, 2018

Rotana, one of the leading hotel management companies in the region with properties across the Middle East, Africa and Turkey, has inked a major deal to manage new hotels in Dubai, UAE, and Sarajevo, the capital city of Bosnia and Herzegovina.
 
With these new hotel management agreements, Rotana aims to further boost its presence in the home region and expand its footprint into Europe. 
 
Marking its latest offering in Dubai’s thriving hospitality market, Rotana is now officially managing Cayan Tower, the ninth tallest residential high-rise building in the world, under its ‘The Residences by Rotana’ brand. 
 
In addition, the company will operate Bosmal Arjaan by Rotana in Bosnia and Herzegovina to make its foray into Southeast Europe.
 
Situated on a prime location in the Dubai Marina district, the Cayan Tower features 490 and 7 retails spanning 73 floors of the award-winning skyscraper, said a statement from Rotana. 
 
The awe-inspiring architectural wonder with a dynamic twisting shape spirals in a smooth curve by an astonishing 90 degrees to give every apartment a stunning view of the Arabian Sea or Dubai Marina, it stated. 
 
With this new deal, Rotana’s existing portfolio of properties in Dubai has risen to 14.
 
Strategically located at the Bosmal City Centre complex in Sarajevo, the Bosnian property will be the second tallest residential tower in the Balkans region when it opens by the end of this year. 
 
Managed under the ‘Arjaan Hotel Apartments by Rotana’ brand, Bosmal Arjaan will feature 130 two- and three-bedroom units, in addition to a gymnasium, two indoor pools, a sauna, a Turkish bath, and multiple treatment rooms. 
 
With the opening of this elegant and contemporary hotel, Rotana will increase its portfolio under “Arjaan Hotel Apartments by Rotana” brand to 3,143 rooms.
 
On the new projects, Rotana President and CEO Omer Kaddouri said: "Cayan Tower brings Rotana’s total inventory under ‘The Residences by Rotana’ brand to 939 keys and will be a significant addition to our portfolio in Dubai."
 
"Furthermore, the signing of the agreement to manage the upcoming Bosmal Arjaan by Rotana is a major milestone in Rotana’s journey as this property brings us even closer to Europe. Featuring striking tourism attractions and robust economic and business prospects, South-eastern Europe has been increasingly attracting leisure and corporate travellers," remarked Kaddouri.
 
"With our first property in Bosnia and Herzegovina, we are strategically positioned to cater to the growing number of short and long-term visitors in the country," said the top official.
 
The company currently has an operational portfolio of 16,964 keys and a strong pipeline of 11,087 keys in different cities internationally, he added.-TradeArabia News Service



Tags: Dubai | Rotana Hotels | Bosnia and Herzegovina |

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