Sunday 20 January 2019

Design Hotels welcomes first Dubai-based member

DUBAI, April 23, 2018

Opening this May in the heart of Dubai’s Culture Village, Form Hotel will bring a unique and uncharted design concept to the UAE.

The flagship property of Smartotels Hospitality and the first hotel in the region to join the Design Hotels Community, Form Hotel will merge an emphasis on wellbeing with a carefully curated design concept that will appeal to business and leisure travellers alike.

Located in the burgeoning Al Jadaf Culture Village and in close proximity to the Dubai Design District, Dubai International Airport, and the World Trade Centre, Form Hotel is carved from an Architecture Studio-designed structure that relives the origins of Dubai’s heritage. Punctuating the Dubai skyline with a stark white façade marked by acoustically sensitive floor-to-ceiling windows, the 15-storey hotel is led by a strong design narrative that permeates the building. Inside, art deco-inspired bespoke furniture—also by the Paris-based Architecture Studio—fills guestrooms alongside custom-crafted art and photography by Nina Dietzel, for an understated yet sharp interior that is at once timeless and contemporary.

The hotel presents a wellness-driven concept throughout, most prominently in its three food and beverage outlets, each of which proffer wholesome menus crafted from sustainably sourced ingredients. Elsewhere, a rooftop pool offers stunning vistas over the neighbouring Al Jadaf boatyards, while a series of ‘add-on’ features, from private yoga sessions to curated Spa Kits created for both men and women, push mindfulness to the fore of each and every stay. Beyond the hotel, an array of community-minded tours connect guests with the neighbourhood and local voices. The Form Art Tour, for example, presents the city’s art hubs via an outing that observes street art, galleries, and exhibitions, while the Form Architecture Tour goes off grid to follow an itinerary that incorporates the city’s lesser known power structures.

The hotel’s partnership with Design Hotels was announced at the Arabian Hotel Investment Conference (AHIC) in Dubai on April 19.

Serdar Kutucu, executive vice president Brand & Strategy at Design Hotels, said: "We are thrilled to welcome Form Hotel Dubai to our Design Hotels community. Form is a member who will add incredible value to the imaginative spirit that shapes our brand. Form embodies a local flavour that permeates the hotel landscape in Dubai and the Middle East and helps form the core of a long-term vision to provide unique hotel experiences for the design-savvy traveller of the 21st century. Its opening will pioneer the way in which design properties in the region can be independent, diverse and provide curated personal experiences for the hybrid traveller."

Tarek M. Daouk, founder and managing partner of Smartotels Hospitality, added: "It is an incredible honour to be recognised and accepted as a Design Hotels member. Design was at the core of Form's concept, and was born out the need and demand for unique hotels providing distinctive experiences in Dubai. We strive to offer a niche product which is incomparable from a design and experience perspective. Design Hotels will provide us with the platform to engage with a global community of followers who seek original and personalised journeys." - TradeArabia News Service

Tags: Dubai | hotels | Design | form | smartotels |

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