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Al Furjan Hotel set to open in Q4 in Dubai

DUBAI, February 11, 2018

Al Furjan Hotel, a new brand of mid-market lifestyle hotel designed by international interior design firm Draw Link Group (DLG) for Assass Investment, is expected to open in the fourth quarter of 2018in Dubai, said a top official.

Developed to support Dubai’s Tourism Vision 2020 and World Expo 2020, the three-star hotel is located strategically between Dubai Marina, Downtown, Al Maktoom airport and the Expo 2020 site.

“We have developed a contemporary urban interior that incorporates urban elements for the bedrooms and public areas, and this three-star business and leisure hotel will embody an international theme known as ‘urban regeneration’ the popular theme combines architectural materials with urban connotations layered with softer materials with an end goal of reaching a setting that is urban, art driven, comfortable and practical,” said Daousser Chennoufi, CEO, DLG.

“The theme runs across the hotel worked within an area such as the room and combining different spaces of the hotel in others. For instance, the pool deck has a Mikonos theme to emulate an escape from the urban environment, and a relaxing place to spend time.

"It will include bohemian seating spots, lounge areas, and relaxing sun spots mixed to give an eclectic vibe while providing a respite from the rigours of the business world," he added.

DLG will be applying their expert touches to a total of 75,000 sq ft which will include the public reception and lounge, all-day dining restaurant, spa, pool, and the 250 rooms.

"Further, there is an interactive element to the urban regeneration theme, which is prevalent from Copenhagen to Barcelona to Melbourne," said Chennoufi.

"The guests are invited to engage and interact with the artwork through thematic presentations. The net effect is that the character of the building is on display as guests move through the building," he explained. An example that Chennoufi shared was the very mechanical and engaging design concept for the all-day dining restaurant which will be fitted with rolling pins and lights hung from spinning wheels alongside fresh produce.” – TradeArabia News Service




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