Monday 23 July 2018

Singapore Tourism concludes Middle East roadshow

DUBAI, May 23, 2017

The Singapore Tourism Board (STB) recently concluded a successful road show journey across five Middle East cities post Arabian Travel Mart (ATM) to promote Singapore as a top tourism destination.

Themed “Extending Our Hands in Partnership”, the STB and Singapore tourism partners interacted with the travel trade in Dubai, Muscat, Kuwait, Doha and Tehran. The delegation was led by GB Srithar, STB’s regional director for South Asia, Middle East and Africa (SAMEA) and Mohamed Firhan Abdul Salam, STB’s area director for Middle East and Africa.

The road shows are held annually for the Singapore suppliers and the local trade partners to gather to get up-dated on the latest leisure and Mice offerings in Singapore and also strengthen their existing relationships and foster new ones. This year’s road shows saw a positive response of seventeen Singapore suppliers ranging from Destination Management Companies (DMCs), hoteliers and attraction partners who are keen on growing business from the Middle East markets.

STB kept the events intimate with about 60 to 80 decision-making trade partners per city to make the business networking in table top format effective for both the Singapore suppliers and the in-market trade.

While addressing the travel trade during the road shows, Srithar emphasized on meaningful collaborations with the travel fraternity in Middle East to introduce new travel experiences and rejuvenate existing packages for the visitors from the region.

He said: “We are happy to bring our Singapore tourism stakeholders and "Extend Our Hands in Partnership” to the travel trade within the Middle East. The five-city journey helped us connect with the travel trade, eager to bring travellers to Singapore. STB remains committed to growing the arrivals from Middle East and we look forward to forging innovative partnerships that seek to differentiate Singapore as a compelling leisure and Mice destination.”

Mohamed Firhan added: “STB’s office in the Middle East has been focused in the past few years to grow tourism receipts and arrivals from the region. Working with the travel trade remains a core strategy for STB. We will continue striking out effective co-marketing partnerships, organizing road shows, familiarization trips and embark on new trade initiatives in the coming year.”

The visitor arrivals from Middle East has seen steady increase over the years, with UAE arrivals reaching a high of 80,212 in 2016, representing a 2 per cent growth, amidst a challenging outbound climate last year. Iran had registered a strong double digit growth in visitor numbers to Singapore in 2016, making it one of the largest source market from this region.  

Yvonne Low, group executive director of The Traveller DMC, who participated in STB’s road show and travels to Dubai yearly and was a first time visitor to Oman, said: “The road shows were tremendously successful and beneficial. We had lots of active and productive interactions and exchanges. Personally, I am deeply impressed with the travel trade from across the cities. They were welcoming and friendly to the Singapore delegation and expressed strong interest in working with us to bring visitors over to our country. I am hopeful of bringing more and more visitors from Middle East to experience the diverse array of offerings in Singapore.”

STB partnered three different airlines partners (Singapore Airlines, Emirates Airlines and Qatar Airways) for various legs of this edition of the road shows to emphasize the excellent connectivity the destination has from the region. - TradeArabia News Service

Tags: tourism | Singapore | Roadshow | Middle | East |

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