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Majid Al Futtaim to build region's first cinema-themed hotel

DUBAI, April 29, 2017

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has joined hands with Marriott International to launch the region’s first cinema-themed hotel concept at Aloft Dubai City Centre Deira in Dubai, UAE. 
 
The concept will feature a unique offering of cinematic-themed rooms in addition to an ‘Outdoor’ Vox Cinema developed in collaboration with Majid Al Futtaim Cinemas, owner of the VOX Cinemas brand in the Middle East, said a statement from the company.
 
According to the latest reports from STR Global, hotel occupancy rates in Dubai averaged 86.3 per cent in the first two months of 2017, with the mid-market segment reporting a 7.2 per cent year-over-year growth in room uptake. 
 
The latest offering brings together the combined synergy of Majid Al Futtaim and Marriott International to extend best in class amenities, expedited service offerings and innovative leisure and entertainment options to create unique lifestyle experience for millennial audiences and caters to the surging demand for mid-market hospitality offerings in the city, it stated.
 
The Aloft Dubai City Centre Deira will feature a cinematic themed floor of 25 standard rooms and four suite rooms designed to create an integrated lifestyle offering through the combination of cutting edge technology, modern style and immersive guest experience. 
 
In a first for the region, rooms at the Aloft Dubai City Centre Deira will entail a large collection of movies, TV screens, projectors and enhanced sound systems, so guests can indulge in a world cinema experience, said the statement. 
 
In addition, the hotel will feature four-themed suites inspired by blockbuster movie themes from Comic superheroes to super spies, Bollywood and more. 
 
It will also house a state-of-the-art ‘Outdoor’ VOX Cinema concept - an all-season cinema and multifunctional event space to meet the growing demand for experiential travel and leisure, it added.
 
Speaking at the launch, Majid Al Futtaim – Properties CEO Robert Welanetz said: "As we all work towards the run up to Expo 2020, the retail major strives to create and deliver compelling experiences through our unique destinations."
 
"We are proud to come together with Marriott to create the urban-inspired Aloft Dubai City Centre Deira that encapsulates the very best of Majid Al Futtaim’ integrated retail, leisure and entertainment business model. Connected to the iconic City Centre Deira, our latest hotel property with its themed-cinema concept is designed to bring a vibrant new ambiance and experience for diners and travellers alike, delivering on the increasing demand for experiential travel and leisure," he added. 
 
Construction work is progressing well at the Aloft Dubai City Centre Deira with the project nearly 38 per cent completed, with seven levels of the superstructure well under way. 
 
The second phase of project development is due to begin in June leading up to expected opening in Q1 2018. 
Featuring, 304 spacious guest rooms, including 29 suites, the hotel will be home to an exclusive range of food and beverage options including a specialty dining restaurant; Re:Fuel by Aloft, the ‘grab and go’ eatery open 24 hours a day; and Re:Mix Lounge, for light bites.
 
Alex Kyriakidis, the president and managing director, Middle East and Africa, Marriott International, said: "We are excited about the progress of the project and continue to work with our partners-Majid Al Futtaim to redefine the traditional hotel experience in Deira with the opening of the Aloft."
 
"The brand holds great appeal with its vibrant social scene and tech-forward mindset and we look forward to setting new benchmarks with Aloft in the UAE and across the Middle East," he added.-TradeArabia News Service
 
 
 
 



Tags: Dubai | Majid Al Futtaim |

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