Akbar Travel has selected global technology company Sabre Corporation to enhance its online customer experience offering, drive operational efficiencies and support its global growth, which will see the leading Middle East agency expand into new markets across GCC.

Akbar Travel will also invest in new technology such as mobile, online, data and automation capabilities to provide clients with a more personalised travel experience.

“Akbar Travel has a clear growth strategy, and their roadmap to use the latest technologies to create a more personalised travel experience aligns completely with the investments Sabre is making in data, merchandising and mobile technology to help agents deliver a more seamless traveller experience,” said Ramzi Al Qassab, commercial director for GCC and global partners, Sabre Travel Network Middle East.

Akbar Travel is an established travel management company with extensive presence in India and the Middle East and a quickly expanding global footprint, driven by the addition of overseas operations in the US and Southeast Asia. Akbar is pursuing both domestic and overseas growth, and recently launched online agency services in UAE that is poised for great growth.

“Sabre’s global expertise, extensive knowledge and understanding of the dynamic global travel eco-system helped us take the right steps when expanding in the region.” said K V Abdul Nazar, founder and chairman of Akbar Travel. “Their team’s extensive industry network across all GCC countries and their accessibility has been valuable in supporting our strategic roadmap for this vital travel region across the Middle East.”

Al Qassab said: “The regional travel industry is rapidly evolving, driven by changing consumer and traveller expectations, and the availability of new technology. Agencies looking for long-term sustainable growth need to understand these changes, and evolve their business strategies and technology investments to reflect how their customers want to shop and buy travel in future. It’s an exciting time for the travel industry, and the next few years will see it evolve even faster than it is today.” - TradeArabia News Service