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GCC Mice sector to experience further robust growth

AJMAN, September 29, 2016

The Middle East Mice sector has come a long way in a very short span of time and the GCC’s $1.3 billion Mice industry is set to experience further robust growth, with the UAE, Qatar, Oman and Saudi Arabia driving its expansion.

Speaking on a panel discussion at the Hotelier Middle East Great GM Debate held in Dubai, Ferghal Purcell, general manager of The Ajman Palace Hotel stressed on the massive Meetings, Incentives, Conferences and Exhibitions (Mice) opportunity in the region.

The industry wide annual conference, that brought together the strongest line-up of speakers, gave hoteliers a chance to discuss the most pressing issues and challenges posed by the current geopolitical and economic factors.

Panelists discussed the significant rise in Mice facilities in the last few years in the region which have attracted further public events. Notably, the Mice industry is one of the key growth drivers for the region’s burgeoning economy, making significant contributions through income and employment along with attracting substantial foreign investment.

Purcell said: “The UAE is one of the safest destinations in the world and has set a great example in that direction. The developments in terms of infrastructure and facilities taking shape for Dubai Expo 2020 will further boost its global and regional positioning as a Mice destination. Geographically too it enjoys a strategic location between the East and West with over 2/3 of the world's population living within eight hours flight from Dubai and 1/3 living within four hours.”

The experts also discussed the evolution in the Mice industry, the source markets, types of visitors and the types of events being hosted in the region.

Speaking about the facilities at his hotel, Purcell stated: “The Ajman Palace Hotel is a great example of how we hoteliers can capitalize on the MICE business by collaborating together. In addition to various meeting venues we have got the largest ballroom in the Northern Emirates to cater to both local and international events. Our unique location overlooking the beautiful Luxury, exclusivity, comfort and privacy are assured as all facilities have been designed to match the expectations of the industry. We believe in working together with other hotels as well as tourism bodies.” - TradeArabia News Service




Tags: GCC | growth | MICE | sector |

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